Social Media: How to Engage, Share, and Connect

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$27.98

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:

– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.


This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Rowman & Littlefield Publishers

Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

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$12.21

The latest strategies for job hunters revealed in this revised and updated edition

This new Third Edition features the latest job-hunting strategies for the Information Age. You’ll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today’s hyper competitive job market with commentary from America’s top recruiters.

  • Present your skills in creative new ways that stand out in today’s hyper-competitive job market
  • Employ little-known search engine optimization tricks used by top headhunters
  • Integrated web site updated bi-weekly to remain state-of-the-moment
  • Part of the Guerrilla Marketing Series, the bestselling marketing book series

The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

Used Book in Good Condition

A Social Network Christmas

Awesome New Post This video is an artistic take on how the story of the nativity might have read had a social network existed at the time of Jesus’s birth. Follow this historical period as it unfolds as a digital narrative. This vignette is great for highlighting the truths and circumstances of our Savior’s birth in a fresh, unique way.

Like the song? O Come Emmanuel, by Folk Angel, is available for free when you purchase and download the video from IgniterMedia.com.

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Viewed: 26532

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Go

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$9.15

“An excellent introduction to graphic design through [the author’s] own excellent work. Anyone interested in the subject, including most practitioners, will find it delightful.”―Milton Glaser


Kids love to express themselves, and are designers by nature―whether making posters for school, deciding what to hang in their rooms, or creating personalized notebook covers. Go, by the award-winning graphic designer Chip Kidd, is a stunning introduction to the ways in which a designer communicates his or her ideas to the world. It’s written and designed just for those curious kids, not to mention their savvy parents, who want to learn the secret of how to make things dynamic and interesting.


Chip Kidd is “the closest thing to a rock star” in the design world (USA Today), and in Go he explains not just the elements of design, including form, line, color, scale, typography, and more, but most important, how to use those elements in creative ways. Like putting the word “go” on a stop sign, Go is all about shaking things up―and kids will love its playful spirit and belief that the world looks better when you look at it differently. He writes about scale: When a picture looks good small, don’t stop there―see how it looks when it’s really small. Or really big. He explains the difference between vertical lines and horizontal lines. The effect of cropping a picture to make it beautiful―or, cropping it even more to make it mysterious and compelling. How different colors signify different moods. The art of typography, including serifs and sans serifs, kerning and leading.


The book ends with ten projects, including an invitation to share your designs at GoTheBook.com.

Used Book in Good Condition

Great Moments in Sex: Over 1,000 Eye-Opening Entries about the People, Gadgets, Literature, Songs, Movies, Advertisements, and Other Fascinating Facts, Follies, and Foibles in Sex

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$12.99

Over  1,000 Eye-Opening Entries about the People, Gadgets, Literature, Songs, Movies, Advertisements, and Other Fascinating Facts, Follies, and Foibles in Sexual History

Get ready to enjoy a lively, funny, sometimes shocking, and always fascinating treatment of a subject you were just thinking about anyway!

Great Moments in Sex is an entertaining romp through the history of sex–from ancient times to the era of Viagra and Monica Lewinsky — complete with the gadgets, people, literature, songs, advertisements, movies, and events associated with all things sexual.

At any given moment, any given person is more likely to be thinking about sex than about anything else. It makes us who we are and it determines what we do. It’s the bane, the pain, the pleasure of our existence. If history has proved anything, it’s that there’s just no rational way to deal with sex–and this book is a fun and fascinating review of the absurd, amazing, bewildering, frightening, and altogether irrational ways we have dealt with it throughout time.

Great Moments in Sex chronicles the whole libidinous, lascivious, and just plain loony story: the tools we’ve used, the laws we’ve made, the so-called expert advice from Aristotle to The Joy of Sex, the attempts to repress sex, and the infinitely varied ways it has popped up anyway.ISBN13: 9780609802434
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Social Media Marketing

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$55.56

**Winner of the TAA 2017 Textbook Excellence Award**

Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”TAA Judges Panel

Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights.

The authors outline the “Four Zones” of social media that marketers can use to achieve their strategic objectives. These include:

1. Community (e.g. Instagram)
2. Publishing (e.g. Tumblr)
3. Entertainment (e.g. Candy Crush Saga)
4. Commerce (e.g. Groupon)

This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.

The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

Sage Publications Ltd

State of the Art Applications of Social Network Analysis (Lecture Notes in Social Networks)

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$96.28

Social network analysis increasingly bridges the discovery of patterns in diverse areas of study as more data becomes available and complex. Yet the construction of huge networks from large data often requires entirely different approaches for analysis including; graph theory, statistics, machine learning and data mining. This work covers frontier studies on social network analysis and mining from different perspectives such as social network sites, financial data, e-mails, forums, academic research funds, XML technology, blog content, community detection and clique finding, prediction of user’s- behavior, privacy in social network analysis, mobility from spatio-temporal point of view, agent technology and political parties in parliament. These topics will be of interest to researchers and practitioners from different disciplines including, but not limited to, social sciences and engineering.

What is Considered Unethical in Advertising?

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A Social Worker’s Notebook: Featuring 100 puzzles

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$6.99

*New and updated* Now featuring 100 puzzles and including blank ‘to do’ & list pages

-Over 100 pages of lined note paper

-100 challenging puzzles. 17 puzzle types including sudoku, anagrams and number puzzles.

-High quality paper. Perfect for notes & scribbles

-Handy pocket size (5×8 inches) with gloss cover finish

Available in a large range of job titles with personalised covers (please note this is part of a gift range and only the cover is personalised to the job title)

For other puzzle books and gift ideas, visit www.puzzle-book.co.uk

Girl STRUGGLES on Social Media!! Alisha Marie

Anyone relate to these girl struggles on social media?? cause same haha which girl struggle was your fav? Social media can be tough amirite?! xo -Alisha Marie …

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News: The Politics of Illusion, Tenth Edition

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$34.98

For over thirty years, News: The Politics of Illusion has not simply reflected the political communication field—it has played a major role in shaping it. Today, the familiar news organizations of the legacy press are operating in a fragmenting and expanding mediaverse that resembles a big bang of proliferating online competitors that are challenging the very definition of news itself. Audience-powered sites such as the Huffington Post and Vox blend conventional political reporting with opinion blogs, celebrity gossip, and other ephemera aimed at getting clicks and shares. At the same time, the rise of serious investigative organizations such as ProPublica presents yet a different challenge to legacy journalism. Lance Bennett’s thoroughly revised tenth edition offers the most up-to-date guide to understanding how and why the media and news landscapes are being transformed. It explains the mix of old and new, and points to possible outcomes. Where areas of change are clearly established, key concepts from earlier editions have been revised. There are new case studies, updates on old favorites, and insightful analyses of how the new media system and novel kinds of information and engagement are affecting our politics. As always, News presents fresh evidence and arguments that invite new ways of thinking about the political information system and its place in democracy.
 

University of Chicago Press

Experiential Marketing in Automotive Industry

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$16.90

Essay from the year 2016 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 9, The Hague University, language: English, abstract: Experiential marketing has been practiced by a lot of brands across different industries. Not long ago brands in automotive industry began moving away from traditional advertising and embarked in non-traditional channels such as social media advertising and experiential marketing. Since buying a car is a major investment and even a big part of drivers’ lives, personal experience is vital for customers. It is interesting to see that automobile industry companies have been utilizing the concept of experience marketing for a very long time – in the form of test drives. However, in order for the potential customers to seek a test drive, they should already be interested, or at least aware of the car model. So now these companies are aspiring to reach out to their other, more valuable customer segment, which is the people who are not yet attracted by the new product. And to do so, companies are providing their users with other sorts of experiences to demonstrate the features or performance potential of the up-coming or fresh product.