We are in the greatest consumer revolution of our lifetime. As auto dealerships are climbing their way back from the brink of the recession, they see that communication with their customer has changed. Consumers are speaking to each other using Social Media and dealers must participate in those conversations to become relevant and share the details of why their store is the best place to buy. Kathi Kruse is widely known as an automotive business expert who embraced social media early on. This is her definitive guide to helping you succeed! Welcome to Automotive Social Business!