Building Strong Brands | Lets Talk Social Media

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New! (Building Strong Brands) has been published on Lets Talk Social Media

Building Strong Brands | Lets Talk Social Media

Buy Now! $18.49 In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s, and others to demonstrate how strong brands have been created and managed.As industries turn increasingly hostile, it is clear that strong brand-building …

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