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WHAT IS EMAIL MARKETING?
Email marketing is a way to reach consumers directly via email. Unlike spam, direct email marketing reaches those considering your business’ area of expertise.
The information is delivered more like a laser-guided missile than a bomb: Regardless of what you’re selling, it is a way to reach lots of potential customers directly at a relatively affordable when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links straight to people who may have never been aware of your business or considered your products, but are knowledgeable and curious about your business’ area of expertise. Once you understand- what email marketing is, you can begin to implement these practices to reach more customers.
Email marketing also provides an easy way to track how effective it is. By tracking the amount of hits your website gets after a mass mailing, it’s easy to gauge whether this technique furthers your company. It’s also a good way to guide existing customers back to your business. Many companies also provide an “unsubscribe” option for viewers in an effort to focus only on interested potential clients. Also, your company can opt to have a feedback system where potential customers can tell you directly what they liked and disliked about a particular ad campaign.
Email marketing is a well-liked way for businesses to reach customers. According to the Direct Marketing Association, research firms spent over $400 million in 2006 on direct email marketing.
Email marketing might be more than just text, rich media formats can provide pics and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer. Pop-up ads or other internet advertising often interfere of what the potential buyer is assessing: The content. But with direct email marketing the advertising is the content.
The internet is the most preferred way for people to gather information about services and products he or she is interested in. Maximizing your business’ capability to appear in internet searches through announcement distribution and email marketing are effective tools in reaching your current customer and potential customers with essential information about your products or services. It’s a technique used by businesses worldwide and it can help your enterprise grow and establish a presence on the internet.
Email newsletters are an effective means of keeping your client base informed about the products and services your company offers. The email newsletter could be in the form of a press release, or it can include video and information about purchasing a product. Some email newsletters feature a coupon to entice customers to come back or exploit a special offer. It may be a regular way for your business to remain in contact with buyers.
An email survey is material sent to your clients or potential clients requesting their feedback. It’s a great way to test a new product, service or idea. It’s also a great way to show the customer that you respect their opinions and want to work with them.
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