Local Digital Marketing For Dummies, Newbies, Unbelievers

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Local Marketing For Dummies

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1. Local Searches Lead 50% Of Mobile Visitors To Physically Visit Stores Within One Day
Google’s research into local search behaviours revealed that local searchers are positioned to take action. That means they want to spend their money and are looking for a local, convenient place to do so. According to Google’s findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” This means rankings in local search has a direct and spectacular impact and boost to in-store traffic.

2. More Than 60% Of Consumers Have Used Local Information In Adverts Seen Online
In the same study, Google found that consumers have a clear preference when it comes to having adverts customised to their surroundings. They found that:

  • 67% of smartphone users want ads customised via city and Postal code
  • 61% want ads customised to their immediate surroundings.
  • 61% use the address or phone number in the ad.
  • 68% use the “Get Directions” or “Call” buttons.

3. 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Local businesses should be aware of the importance of online reviews, especially positive ones. They should also seek advice on how best to deal with negative ones too. As highlighted in this stat from BrightLocal’s 2016 Local Consumer Review Survey. Increasingly, consumers are turning to Google to get recommendations and referrals for local businesses.

4. Business Address/Location Is The Primary Piece Of Information Sought By Local Searchers
We’ve already stated the importance of using local information in your adverts; however, it’s just as important to make sure you’re including key contact and location info on your website and social media profiles, as well as accurate map references and directions. Lets Talk Social Media Can Help Your Optimise Your Listings.

According to research by “comScore”, “Neustar Localeze” and agency “15 Miles”, address and location are the primary pieces of information sought by local searchers.

5. 18% Of Local Mobile Searches Lead To A Sale Within One Day
One Day! How will that affect your bottom line? We already mentioned how local searchers are more likely to visit a store, but Google has also found that these customers are likely to actually make a purchase, within the next day. They also found that one in three smartphone searches occurred immediately before a consumer visited a store and that 15% of in-store activity involved product or price comparison searches.

In other words, capturing the local search market means first dibs for consumers who are in the final stages of the buying cycle, wallets out, ready to buy. Try enticing these consumers to spend money in your store through the use of mobile coupon campaigns.

6. 50% Of Mobile Users Always Prefer A Mobile Browser To A Mobile App
There has been a lot of talk about mobile optimisation, mobile apps and responsive design since Google’s move to include mobile-friendliness as a significant ranking factor for its mobile search results. However, brand-new research from BrightLocal reveals that half of mobile users prefer using a mobile internet browser to mobile maps (40%) and mobile apps (only 10%).

7. Mobile Site Optimisation

According to the BrightLocal study, 38% of consumers are impressed when a local business has a mobile-optimised site.

Summary

If you haven’t already optimised your site for mobile, you may have seen a significant drop in your search rankings and traffic since April 21, 2015 (the launch date of Google’s Mobilegeddon algorithm update).

If you don’t use Facebook for business you are missing out on countless sales.

If you are not registered comprehensively with the right “local directories”, your business may as well not exist online.

Let us help you. Email lee@letstalksocialmedia.co

7 Reasons Why Local Online Marketing Is Best

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Local Marketing For Dummies

There is insurmountable empirical evidence that local marketing via social media works and can benefit many small businesses

1. Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
Google’s research into local search behavior reveals that local searchers are poised to take action. According to their findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” This means ranking in local search has a direct impact on in-store traffic.

2. More Than 60% Of Consumers Have Used Local Information In Ads
In the same study referenced above, Google found that consumers have a clear preference when it comes to having ads customised to their surroundings. They found that:

  1. 67% of smartphone users want ads customised via city and Postal code
  2. 61% want ads customised to their immediate surroundings.
  3. 61% use the address or phone number in the ad.
  4. 68% use the “Get Directions” or “Call” buttons.

3. 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Local businesses should be aware of the importance of positive online reviews, as highlighted in this stat from BrightLocal’s 2016 Local Consumer Review Survey (source: www.brightlocal.com). Increasingly, consumers are turning to Google to get recommendations and referrals for local businesses.

4. Business Address/Location Is The Primary Piece Of Information Sought By Local Searchers
We’ve already talked about the importance of using local information in your ads; however, it’s just as important to make sure you’re including key contact and location info on your website and social media profiles.

According to research by comScore, Neustar Localeze and agency 15 Miles, address and location are the primary pieces of information sought by local searchers.

5. 18% Of Local Mobile Searches Lead To A Sale Within One Day
We already talked about how local searchers are more likely to visit a store, but Google found that these customers are likely to actually make a purchase, as well. They also found that one in three smartphone searches occurred immediately before a consumer visited a store and that 15% of in-store activity involved product or price comparison searches.

In other words, capturing the local search market means first dibs for consumers who are in the final stages of the buying cycle, wallets out, ready to buy. Try enticing these consumers to spend money in your store through the use of mobile coupon campaigns.

6. 50% Of Mobile Users Prefer A Mobile Browser To A Mobile App
There has been a lot of talk about mobile optimization, mobile apps and responsive design since Google’s move to include mobile-friendliness as a significant ranking factor for its mobile search results. However, brand-new research from BrightLocal reveals that half of mobile users prefer using a mobile internet browser to mobile maps (40%) and mobile apps (only 10%).

If you haven’t already optimized your site for mobile, you may have seen a significant drop in your search rankings and traffic since April 21, 2015 (the launch date of Google’s Mobilegeddon algorithm update).

7. According to the BrightLocal study, 38% of consumers are impressed when a local business has a mobile-optimized site.

See Our Product on Getting You Registered On All 14 Major

Local Search Directories. CLICK HERE

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How To Get A Twitter RSS Feed – Easily!

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Finding Your Twitter RSS Feed

Twitter RSS Feed

Image made with Canva (https://www.canva.com)

Years ago, Twitter used to have RSS feed icons on all profiles that users could easily click to access their own personal feeds (or feeds for other users). Today, that feature is gone. Bummer, right?

An RSS feed for your Twitter profile can be very handy if you want to send your tweets to a blog or another social network. You can also gather the Twitter RSS feed from people you follow and feed them into an RSS reader, which can be handy if you want to create your own custom Twitter list but don’t like Twitter’s native list feature.

So how do you find the Twitter RSS feed if Twitter retired that feature long ago? Well, since lots of people still go looking for Twitter RSS options, there are a few alternative solutions.

In this particular article, we’ll look at one of the fastest and simplest ways to create a feed. Browse through the following slides to see how it’s done.

 Visit TwitRSS.me in Your Web Browser
TwitRSS.me

 

Screenshot of TwitRSS.me

TwitRSS.me is by far one of the fastest and simplest ways to generate an RSS feed from Twitter. You don’t need to do anything technical at all and can create your feeds within seconds.

TwitRSS.me has two options: RSS feeds for a particular user’s tweets and RSS feeds for a term that you’d typically plug into the Twitter search field. The search term option is super useful if you want to follow trending terms or hashtags.

For the Twitter user RSS feed option, simply types the Twitter handle of the user you want into the corresponding field. You can optionally include all the replies they send to other users by checking off the “With replies?” box.

For the Twitter search RSS feed option, just type the search term into the corresponding field.

Click the big blue “Fetch RSS” button to have your feed created for you. It may take several seconds, so be patient while the page loads.

Twitter RSS Feed

 

Screenshot of RSS feed

If you’re using a browser like Google Chrome, you’ll see a bunch of code on the next page. However, if you’re using a browser like Mozilla Firefox, you’ll see a feed of posts with the option to add them to your Live Bookmarks.

What you really want, ideally, is the URL of the feed. If your feed is for a user, it should look something like:

https://twitrss.me/twitter_user_to_rss/?user=[USERNAME]

If your feed is a search term, it should look something like:

http://twitrss.me/twitter_search_to_rss/?term=[SEARCH TERM]

Add the link to your browser bookmarks or save it somewhere (like in Evernote using the Web Clipper extension) so you never lose it and can access it whenever you want. Then you can go ahead and do whatever you want with your feed URL by using it with the RSS-friendly service of your choice.

Recommended: Top 7 Free Online RSS Readers

Check Out Queryfeed As Another Alternative

RSS Feed
Photo © DSGpro / Getty Images

Bonus: You may want to check out Queryfeed in addition to TwitRSS.me, which is a similar tool. Like TwitRSS.me, Queryfeed is a tool that allows you to create RSS feeds from Twitter search terms, with several different customizable options you can take advantage of to build your feed just the way you want.

Queryfeed even allows you to create RSS feeds for search terms on Google+, Facebook and Instagram, so if you use those social networks to keep track of trending topics too, this tool might seriously be worth checking out.

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Source: https://www.lifewire.com/create-a-twitter-rss-feed-3486601

Facebook Has Developed Into The Search Engine For Local Business Marketing

Facebook is making significant strides in local search, particularly in blending social media data with local search results.

This may be enough to start turning the tide toward making local businesses and indeed regional or national businesses into using Facebook as their major local search player as more and more users discover and enjoy the search experience through our brand promotion services.

All of the recent (2017) improvements to Facebook’s search function give users more reason to stay on Facebook, spend more time on the platform and consume more content. Facebook is finally making a realistic foray into local search and has the potential to significantly grow usage, which in turn can help small businesses that already love the engagement it provides to existing customers.

local marketing ideas viralThus, it makes sense for a local business to review its business page “About” section and the way its information shows up in search results to make sure it captures the increasing search traffic Facebook hopes to deliver. Here are a few tips to get started:

  • Review your Facebook business profile and make sure it is complete. This is similar to all of the 14 local search engine facilities available and includes contact information, details about your business and interactive functions you can adopt.
  • Verify that location information is accurate. This returns a physical map location that shows up at the top of your business profile when your page is displayed. A map pin should be automatically generated when you provide an address, however we have seen some businesses that do not display the location or map even when an address was provided.
  • Add business categories that further describe your business. Although you are only asked for one business category when you create your Facebook page, you can return and edit the “About” section to add two more business categories that may help improve visibility, depending on the search terms used.
    Activate buttons that Facebook offers, such as call-to-click and appointment schedulers that help convert traffic to your page.
  • Don’t leave blanks in any section: These might trigger Facebook to crowdsource answers. Your answers will always be the most reliable answers, even if you answer, “No,” or you indicate the question is not applicable to your business.

get local business noticed on social media viral video contentKeep an eye out for even more developments, as Facebook’s unique data set will continue to allow it to provide more targeted and customized results.

“Will we see Facebook AdWords or Facebook SEO any time soon? I wouldn’t bet against it”

Do You Want A Free analysis Of Your Business in your Postal code/Zip Code? We will provide a breakdown of your fanpage against the top one in your area and against the top regional fanpage in the same category. Just email lee@letstalksocialmedia.co.

PLEASE LIKE OUR PAGE

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