Local Digital Marketing For Dummies, Newbies, Unbelievers

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Local Marketing For Dummies

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1. Local Searches Lead 50% Of Mobile Visitors To Physically Visit Stores Within One Day
Google’s research into local search behaviours revealed that local searchers are positioned to take action. That means they want to spend their money and are looking for a local, convenient place to do so. According to Google’s findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” This means rankings in local search has a direct and spectacular impact and boost to in-store traffic.

2. More Than 60% Of Consumers Have Used Local Information In Adverts Seen Online
In the same study, Google found that consumers have a clear preference when it comes to having adverts customised to their surroundings. They found that:

  • 67% of smartphone users want ads customised via city and Postal code
  • 61% want ads customised to their immediate surroundings.
  • 61% use the address or phone number in the ad.
  • 68% use the “Get Directions” or “Call” buttons.

3. 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Local businesses should be aware of the importance of online reviews, especially positive ones. They should also seek advice on how best to deal with negative ones too. As highlighted in this stat from BrightLocal’s 2016 Local Consumer Review Survey. Increasingly, consumers are turning to Google to get recommendations and referrals for local businesses.

4. Business Address/Location Is The Primary Piece Of Information Sought By Local Searchers
We’ve already stated the importance of using local information in your adverts; however, it’s just as important to make sure you’re including key contact and location info on your website and social media profiles, as well as accurate map references and directions. Lets Talk Social Media Can Help Your Optimise Your Listings.

According to research by “comScore”, “Neustar Localeze” and agency “15 Miles”, address and location are the primary pieces of information sought by local searchers.

5. 18% Of Local Mobile Searches Lead To A Sale Within One Day
One Day! How will that affect your bottom line? We already mentioned how local searchers are more likely to visit a store, but Google has also found that these customers are likely to actually make a purchase, within the next day. They also found that one in three smartphone searches occurred immediately before a consumer visited a store and that 15% of in-store activity involved product or price comparison searches.

In other words, capturing the local search market means first dibs for consumers who are in the final stages of the buying cycle, wallets out, ready to buy. Try enticing these consumers to spend money in your store through the use of mobile coupon campaigns.

6. 50% Of Mobile Users Always Prefer A Mobile Browser To A Mobile App
There has been a lot of talk about mobile optimisation, mobile apps and responsive design since Google’s move to include mobile-friendliness as a significant ranking factor for its mobile search results. However, brand-new research from BrightLocal reveals that half of mobile users prefer using a mobile internet browser to mobile maps (40%) and mobile apps (only 10%).

7. Mobile Site Optimisation

According to the BrightLocal study, 38% of consumers are impressed when a local business has a mobile-optimised site.

Summary

If you haven’t already optimised your site for mobile, you may have seen a significant drop in your search rankings and traffic since April 21, 2015 (the launch date of Google’s Mobilegeddon algorithm update).

If you don’t use Facebook for business you are missing out on countless sales.

If you are not registered comprehensively with the right “local directories”, your business may as well not exist online.

Let us help you. Email lee@letstalksocialmedia.co

7 Reasons Why Local Online Marketing Is Best

7-reasons-why-local-social-media-marketing

Local Marketing For Dummies

There is insurmountable empirical evidence that local marketing via social media works and can benefit many small businesses

1. Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
Google’s research into local search behavior reveals that local searchers are poised to take action. According to their findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” This means ranking in local search has a direct impact on in-store traffic.

2. More Than 60% Of Consumers Have Used Local Information In Ads
In the same study referenced above, Google found that consumers have a clear preference when it comes to having ads customised to their surroundings. They found that:

  1. 67% of smartphone users want ads customised via city and Postal code
  2. 61% want ads customised to their immediate surroundings.
  3. 61% use the address or phone number in the ad.
  4. 68% use the “Get Directions” or “Call” buttons.

3. 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Local businesses should be aware of the importance of positive online reviews, as highlighted in this stat from BrightLocal’s 2016 Local Consumer Review Survey. Increasingly, consumers are turning to Google to get recommendations and referrals for local businesses.

4. Business Address/Location Is The Primary Piece Of Information Sought By Local Searchers
We’ve already talked about the importance of using local information in your ads; however, it’s just as important to make sure you’re including key contact and location info on your website and social media profiles.

According to research by comScore, Neustar Localeze and agency 15 Miles, address and location are the primary pieces of information sought by local searchers.

5. 18% Of Local Mobile Searches Lead To A Sale Within One Day
We already talked about how local searchers are more likely to visit a store, but Google found that these customers are likely to actually make a purchase, as well. They also found that one in three smartphone searches occurred immediately before a consumer visited a store and that 15% of in-store activity involved product or price comparison searches.

In other words, capturing the local search market means first dibs for consumers who are in the final stages of the buying cycle, wallets out, ready to buy. Try enticing these consumers to spend money in your store through the use of mobile coupon campaigns.

6. 50% Of Mobile Users Prefer A Mobile Browser To A Mobile App
There has been a lot of talk about mobile optimization, mobile apps and responsive design since Google’s move to include mobile-friendliness as a significant ranking factor for its mobile search results. However, brand-new research from BrightLocal reveals that half of mobile users prefer using a mobile internet browser to mobile maps (40%) and mobile apps (only 10%).

If you haven’t already optimized your site for mobile, you may have seen a significant drop in your search rankings and traffic since April 21, 2015 (the launch date of Google’s Mobilegeddon algorithm update).

7. According to the BrightLocal study, 38% of consumers are impressed when a local business has a mobile-optimized site.

See Our Product on Getting You Registered On All 14 Major

Local Search Directories. CLICK HERE

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Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]

The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results.

The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year.

Getting your clients to rank in local results has become less about building links. Claiming a listing and letting it sit there will get you nowhere. You have to look at the finer details of local search and optimize the right elements to push down the competition.

Just like any other digital marketing professional out there, I’ve become a witness to the never-ending changes that occur in the SEO landscape. In this post, I’ll be sharing my insights and a few strategies we’ve been implementing to help our partners get their clients ranking on local search results.

Here are local SEO fixes to ramp up your client’s rankings in 20 days:

seo ranking improve better google

 

Click Here!

Source: https://www.seoreseller.com

How To Get A Twitter RSS Feed – Easily!

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Finding Your Twitter RSS Feed

Twitter RSS Feed

Image made with Canva (https://www.canva.com)

Years ago, Twitter used to have RSS feed icons on all profiles that users could easily click to access their own personal feeds (or feeds for other users). Today, that feature is gone. Bummer, right?

An RSS feed for your Twitter profile can be very handy if you want to send your tweets to a blog or another social network. You can also gather the Twitter RSS feed from people you follow and feed them into an RSS reader, which can be handy if you want to create your own custom Twitter list but don’t like Twitter’s native list feature.

So how do you find the Twitter RSS feed if Twitter retired that feature long ago? Well, since lots of people still go looking for Twitter RSS options, there are a few alternative solutions.

In this particular article, we’ll look at one of the fastest and simplest ways to create a feed. Browse through the following slides to see how it’s done.

 Visit TwitRSS.me in Your Web Browser
TwitRSS.me

 

Screenshot of TwitRSS.me

TwitRSS.me is by far one of the fastest and simplest ways to generate an RSS feed from Twitter. You don’t need to do anything technical at all and can create your feeds within seconds.

TwitRSS.me has two options: RSS feeds for a particular user’s tweets and RSS feeds for a term that you’d typically plug into the Twitter search field. The search term option is super useful if you want to follow trending terms or hashtags.

For the Twitter user RSS feed option, simply types the Twitter handle of the user you want into the corresponding field. You can optionally include all the replies they send to other users by checking off the “With replies?” box.

For the Twitter search RSS feed option, just type the search term into the corresponding field.

Click the big blue “Fetch RSS” button to have your feed created for you. It may take several seconds, so be patient while the page loads.

Twitter RSS Feed

 

Screenshot of RSS feed

If you’re using a browser like Google Chrome, you’ll see a bunch of code on the next page. However, if you’re using a browser like Mozilla Firefox, you’ll see a feed of posts with the option to add them to your Live Bookmarks.

What you really want, ideally, is the URL of the feed. If your feed is for a user, it should look something like:

https://twitrss.me/twitter_user_to_rss/?user=[USERNAME]

If your feed is a search term, it should look something like:

http://twitrss.me/twitter_search_to_rss/?term=[SEARCH TERM]

Add the link to your browser bookmarks or save it somewhere (like in Evernote using the Web Clipper extension) so you never lose it and can access it whenever you want. Then you can go ahead and do whatever you want with your feed URL by using it with the RSS-friendly service of your choice.

Recommended: Top 7 Free Online RSS Readers

Check Out Queryfeed As Another Alternative

RSS Feed
Photo © DSGpro / Getty Images

Bonus: You may want to check out Queryfeed in addition to TwitRSS.me, which is a similar tool. Like TwitRSS.me, Queryfeed is a tool that allows you to create RSS feeds from Twitter search terms, with several different customizable options you can take advantage of to build your feed just the way you want.

Queryfeed even allows you to create RSS feeds for search terms on Google+, Facebook and Instagram, so if you use those social networks to keep track of trending topics too, this tool might seriously be worth checking out.

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Source: https://www.lifewire.com/create-a-twitter-rss-feed-3486601

Facebook Has Developed Into The Search Engine For Local Business Marketing

Facebook is making significant strides in local search, particularly in blending social media data with local search results.

This may be enough to start turning the tide toward making local businesses and indeed regional or national businesses into using Facebook as their major local search player as more and more users discover and enjoy the search experience through our brand promotion services.

All of the recent (2017) improvements to Facebook’s search function give users more reason to stay on Facebook, spend more time on the platform and consume more content. Facebook is finally making a realistic foray into local search and has the potential to significantly grow usage, which in turn can help small businesses that already love the engagement it provides to existing customers.

local marketing ideas viralThus, it makes sense for a local business to review its business page “About” section and the way its information shows up in search results to make sure it captures the increasing search traffic Facebook hopes to deliver. Here are a few tips to get started:

  • Review your Facebook business profile and make sure it is complete. This is similar to all of the 14 local search engine facilities available and includes contact information, details about your business and interactive functions you can adopt.
  • Verify that location information is accurate. This returns a physical map location that shows up at the top of your business profile when your page is displayed. A map pin should be automatically generated when you provide an address, however we have seen some businesses that do not display the location or map even when an address was provided.
  • Add business categories that further describe your business. Although you are only asked for one business category when you create your Facebook page, you can return and edit the “About” section to add two more business categories that may help improve visibility, depending on the search terms used.
    Activate buttons that Facebook offers, such as call-to-click and appointment schedulers that help convert traffic to your page.
  • Don’t leave blanks in any section: These might trigger Facebook to crowdsource answers. Your answers will always be the most reliable answers, even if you answer, “No,” or you indicate the question is not applicable to your business.

get local business noticed on social media viral video contentKeep an eye out for even more developments, as Facebook’s unique data set will continue to allow it to provide more targeted and customized results.

“Will we see Facebook AdWords or Facebook SEO any time soon? I wouldn’t bet against it”

Do You Want A Free analysis Of Your Business in your Postal code/Zip Code? We will provide a breakdown of your fanpage against the top one in your area and against the top regional fanpage in the same category. Just email lee@letstalksocialmedia.co.

PLEASE LIKE OUR PAGE

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Get Original Articles and Re-Spin Material To Make Your Posts Easier. GO HERE

FaceBook Page Verification

grey-tick-badge-facebook-verification-gray

If your Page’s category is Local Business, Company or Organisation, your Page may be eligible for a grey verification badge.

If you’re an admin, your Page has a profile picture and cover photo, and is eligible, you’ll see this option in your Page’s Settings. To verify your Page, you can use your business’s publicly listed phone number or a business document (ex: phone bill). We’ll only use this information to verify your Page.

To verify your Page:
1. Click Settings at the top of your Page
2. From General, click Page Verification
3. Click Verify this Page, then click Get Started
4. Enter a publicly listed phone number for your business, your country and language
5. Click Call Me Now to allow Facebook to call you with a verification code
6. Enter the 4-digit verification code and click Continue

If you prefer to verify your Page with a business document, follow the steps above and click “Verify this Page with documents” instead at the bottom left of the window that appears, then upload a picture of an official document showing your business’s name and address.

After FB receive your verification code or business document, they will review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days. Keep in mind that you’re not required to verify your Page.

Blue Tick Badges only apply to celebrity, public figure, sports team, media or entertainment

How To Get Your Hands On a US$3Tr Market

Hi Friend

Did you know that Christmas shoppers in the US will spend over 3 TRILLION dollars each Xmas holiday season?

This means that if you own a business, the next few weeks could be the biggest selling opportunity you’ll have all year!

But there’s a catch…

You see friend, while people are definitely in the mood to buy, the BIG problem is that it’s getting harder and harder to get noticed.

So to help you cash in on the holiday buying frenzy, I wanted to share a quick video with you. You can watch it HERE.

The video reveals…

  • How to make your business stand out from the crowd
  • How to generate sales AND build goodwill at the same time
  • How to get people to take action without being all “salesy”
  • The sales strategy revealed in this video is a great way to connect with your audience, and generate a flurry of new sales before the end of the year.

Be sure to watch the video now, so you can put this strategy to work in YOUR business this week!

Talk soon,

Lee Werrell
http://letstalksocialmedia.co

P.S. That link again is HERE

If You Want Traffic, You Need Content Samurai

336x280_crank_out_blueHi friend

As you know video is the future of online marketing and traffic generation…

There’s just no two ways about it. If you want to be successful in today’s competitive online markets – you MUST USE video as a major component in your marketing.

That’s why you need to see this…. 

The FACT is friend, Over 70% of ALL web traffic now comes from video…
…which means if you fail to move with the changing video tide, your online business is likely to drown – I’m sorry but it’s just the way it is…

But the good news is, now there’s an incredible new tool called Content Samurai that for the first time in history makes video marketing quick, easy, and effective…
With Content Samurai you can create irresistible traffic-pumping content videos, with absolutely ZERO video experience – and in mere minutes.

Videos that are capable of generating millions of views, killer search engine rankings and torrents of online traffic…?

Check Out Content Samurai HERE and see what all the fuss is about…

336x280_stop_using_complicated_editorsAnd, friend, the best part is there’s absolutely no messing around with expensive software like Adobe Premiere, After Effects, or Final Cut Pro.

And no complicated timeline editing or confusing codecs, aspect ratios, or file formats to fiddle with.

If you can click a mouse, you can create killer videos with Content Samurai

PLUS…
You can also use Content Samurai to create Video Sales Letters, Squeeze Videos, Even full blown video courses and training videos with just a few clicks…   (I know – that’s a bold claim…)

But it really must be seen to be believed…

Try Content Samurai here – And see for yourself…

Talk soon,
Lee Werrell

P.S. But you better be quick because your first mover advantage to claim all the Video Traffic spoils in your market before your competition won’t last long…

Click any graphic or link to grab Content Samurai and start cranking out killer videos for your business.

The SEO Game just got MUCH harder. Not for me, though!

affiliate-promo-material-1-banner-160x600Hi there Friend,

If you are still doing SEO the hard way, you may want to read this.

All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money.



How To Rank Websites After All These

Google Updates??
————————————————

Marketers also know that they only need two things to succeed online. The first thing is CONTENT. You need to provide good content for your visitors. You need to create VALUE.

You also need visitors that will read your content and buy something from you. As many visitors as possible. And the best and cheapest way to get many visitors is SEO (Search Engine Optimization).

As you know, content is the foundation of SEO as well. To get those “high quality, contextual” links, you need content. TONS of content that is published all over the web. With a link back to your website.

The second thing is KNOWLEDGE. Not just any knowledge. EXACT knowledge. You need to know what to do with all that content in order to get visitors. You need to know EXACTLY where to publish it.

—————————-
The Easiest Solution
—————————-

affiliate-promo-material-1-banner-300x250Well, the only thing you actually need is a good, nay, GREAT article spinner. I’m using Spin Rewriter 7.0 (the new version was just launched TODAY!). With its special ENL semantic spinning algorithm, it’s able to create TONS of unique and perfectly readable content. With a single click. No work required.

Spin Rewriter developers also added the extra article generating algorithm in the 7.0 version. From now on, Spin Rewriter will only generate the most unique articles out of the spinning syntax, which will make your content even more UNIQUE and Google proof.

The guys at Spin Rewriter really went the extra mile for you. Every new user of Spin Rewriter also receives a 60-page 34-days to 7,000 Daily Visitors SEO Blueprint that reveals just what to do with the unlimited source of content to set up websites and improve Google rankings. Simple, EXACT, day-by-day instructions. You can find a video with all the incredible functionality right here:

http://bit.ly/IYCSpin

This way, you’ll finally have EXACTLY what you need: A website with traffic that makes money.

Talk soon,

Lee Werrell

P.S.: Don’t forget to take advantage of the 5-Day FREE Trial!! There are no strings attached… and you can grab it here:  http://bit.ly/IYCSpin

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A Well Known, Yet Underestimated SEO Trick For 2016… and 2017!

affiliate-promo-material-1-banner-728x90

Hi Friend,

The easiest way to rank your website on the first page of Google?

Definitely contextual backlinks. Because they are surrounded with many keywords, they have more value than spammy links from forum profiles or blog comments. They also look more natural.

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3 Roads To Success
———————————————–

There are 3 easy ways to build contextual backlinks. You can:

* Create a ton of Web 2.0 sites and publish your articles with backlinks there.

* Guest post on other people’s blogs.

* Publish articles in article directories.

And that’s pretty much it.

You’ve probably already heard that. But, that’s not all. You shouldn’t stop there. For real success, you need to go that extra mile.

———————————————–
Going The EXTRA MILE
———————————————–

affiliate-promo-material-2-logo-with-service-nameYou shouldn’t just link to your “money site”… You need to build links to all of your web 2.0 sites as well! You need to build links to your links. We call them “second tier” links. They make all the difference. They make your support sites seem more “legit”. They make links from support sites more valuable. You want that, RIGHT?!

You may argue with me that this requires TONS of content. It’s true. I’ll reveal the solution after I answer another open question.

How to build “second tier” links? Simply, create Web 2.0 sites, write guest posts and publish articles in article directories — and use all this content to link to your “first tier” links!

Huh… I can’t believe how EASY it is. All you need is enough content. And I’ll tell you how to get it. It can be very cheap (or even FREE).

———————————————–
FREE Content — A Myth?
———————————————–

affiliate-promo-material-1-banner-160x600Many people aren’t telling you about this strategy because they don’t want you to know how POWERFUL it is. Using a top-quality article spinner is GUARANTEED to generate all the content you need… in seconds, for no money at all after your initial investment!

Even better news is that BAD spinning doesn’t cut it anymore these days. Google hates poorly spun articles. I hate them too. That is why you need to pick an article spinner that is able to spin content just like humans — and you’ll be able to DOMINATE your competitors!

I personally prefer Spin Rewriter. I’ve tried all of them and at the moment only Spin Rewriter is able to produce readable and unique content. With a SINGLE click. aND They have also just launched a BRAND NEW version, Spin Rewriter 7.0! You may want to take a peek:

(This video might blow you away, heh…)

Anyway, there is a 5-day free trial, so you can test it for yourself. No strings attached! Imagine, how many articles you can spin in 5 days. Completely FREE.

Talk soon, (you can write and thank me) … 😉

Lee Werrell

P.S.: Guys from Spin Rewriter don’t just sell software. They also GIVE AWAY knowledge. They’ll also teach you exactly what to do with unlimited content to rank your websites on TOP of Google, with a daily blueprint, for 34 straight days. Completely FREE of charge! Your step-by-step training will start on Day 1.

Free Social Media Cheatsheets, Twitter, Tumblr, Facebook, LinkedIn, Google+, Blogging + More

Both of the questions asking what Social Media is for individuals and businesses is a never-ending question as Social Media is constantly changing as a medium.


However there are constants that abound across the social media sites and social networks that can be leveraged to build a strong following and to great financial advantage.

imac_1486x1064Many people think they know what social media is and have several social media accounts which they use daily. Social media news is always popular and a number of benchmarking tools use this to provide updates and social media analysis, producing reports on trends and fads that come and go.

For anyone that is interested in learning about the best ways to use social media or social networking sites, you can get a range of free “Cheat Sheets” from us by filling in the sign up form signup-now

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Each week, we will send you a different platform with hints, tips and advice on how best to use the social media site and the best way to promote your business. If you don’t have a business, you can learn how businesses are using these tools to attract you and extract your hard earned money by way of products and services. There is absolutely NO charge and you can unsubscribe at any time, although we hope you don’t as we are planning more and more free information as well as help and advice, details of available tools and programs and other related items along the way.

Go ahead – sign up now and get your first Social Media Cheat Sheet on using Twitter within minutes.

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