Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, SEO, Usability, Social, Mobile and Conversion

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If your success relies upon on a website in any way, this book is a MUST READ.

Million Dollar Websites is the book you read before initiating the creative and technical aspects of the website process.

Whether you have a million dollar budget, building your own, or somewhere in between, Million Dollar Websites is the definitive non-technical guide that reveals best practices of the web elite to help you get it right – the first time.

It is Time to Update the Definition of a Website

The website has historically been viewed as a technical fete, connecting pages and links. Author Rebecca Murtagh believes it is time to update the definition of the website to reflect the vital role it plays for businesses and brands in today’s digital, social landscape.

The Website is NOT a Project

Despite good intentions, millions of websites emerge from the fatally-flawed gauntlet of project-dom unable to deliver results.  Rather than a project, with a beginning and an end; the website must be a dynamic extension of the brand, able to adapt and respond to the competitive landscape, visitor expectations and business goals.

The Website is a Business Asset

As the ultimate destination for a business or brand, the website should support goals, deliver value, promote brand, interaction and conversion; one visitor at a time. It is imperative that the business take ownership of the website as the strategic asset it can, and should, be.

The High-Performance Website Never Begins With Design

A new website or re-design should never begin with design. Design is about solving problems. Designers, programmers, content writers, programmers and SEO’s expect important decisions to be made before entering into the creative and mechanical execution of the website. This book walks you through the steps needed to be able articulate the information needed to enable your web team to deliver the optimum solution on time, on budget – making everyone a winner.

Planning a New Website or Website Redesign?

* Define and justify resources required to facilitate creation, optimization and ongoing management of the website, as a business asset.

* Gain unprecedented insight to best practices used by the web-elite.

* Communicate effectively with in-house, and external resources, without having to learn a new language.

* Build a better website, on ANY budget.

* The role of the C-Suite and stakeholders.

* Step-by-step guide to promoting brand, clicks and conversion to create customers for life.

* Why, how, and when, to SEO without putting your site at risk.

* Prevent costly mistakes; save time and money, with invaluable insight, tools and tips.

* How to choose the right website format, platform and team.

* How to define requirements and/or RFP to enable true “apples-to-apples” proposal comparisons.

* Save time, money and stress – use tools to eliminate ‘unknowns’ that typically impact timeline and budget.

Today’s competitive digital landscape demands speed. There is no time to experiment or learn as you go. This book should be required reading for the C-level executive, business owner, webmaster, entrepreneur, designer, programmer, SEO, marketer, PR, sales, customer service professional, manager or student whose career is in any way connected to the creation, or performance, of the website.

Million Dollar Websites will forever change the way you look at the website – any website.

Even if you have been in the web business for years, or think your website is doing its job, you are sure to find invaluable nuggets of wisdom that will empower you to approach the website with the authority and confidence required to create a high-performing, quality website capable of delivering results today, and tomorrow.

Worksheets and other resources referenced throughout the book, and Google+ Hangouts with the author and guest experts are featured on the book website:

Find out more

Increase Your Website’s Conversion Rate: 25 Effective Ways to Do It

Also Find Out More Here

The Exact software the SEO Professionals use to rank websites like yours

SEO I Q – Powerful SEO Tool Gets You #1 Google Rankings

Keyword Researcher – Long Tail SEO Software Generator

How To Get Your Hands On a US$3Tr Market

Hi Friend

Did you know that Christmas shoppers in the US will spend over 3 TRILLION dollars each Xmas holiday season?

This means that if you own a business, the next few weeks could be the biggest selling opportunity you’ll have all year!

But there’s a catch…

You see friend, while people are definitely in the mood to buy, the BIG problem is that it’s getting harder and harder to get noticed.

So to help you cash in on the holiday buying frenzy, I wanted to share a quick video with you. You can watch it HERE.

The video reveals…

  • How to make your business stand out from the crowd
  • How to generate sales AND build goodwill at the same time
  • How to get people to take action without being all “salesy”
  • The sales strategy revealed in this video is a great way to connect with your audience, and generate a flurry of new sales before the end of the year.

Be sure to watch the video now, so you can put this strategy to work in YOUR business this week!

Talk soon,

Lee Werrell

P.S. That link again is HERE

If You Want Traffic, You Need Content Samurai

336x280_crank_out_blueHi friend

As you know video is the future of online marketing and traffic generation…

There’s just no two ways about it. If you want to be successful in today’s competitive online markets – you MUST USE video as a major component in your marketing.

That’s why you need to see this…. 

The FACT is friend, Over 70% of ALL web traffic now comes from video…
…which means if you fail to move with the changing video tide, your online business is likely to drown – I’m sorry but it’s just the way it is…

But the good news is, now there’s an incredible new tool called Content Samurai that for the first time in history makes video marketing quick, easy, and effective…
With Content Samurai you can create irresistible traffic-pumping content videos, with absolutely ZERO video experience – and in mere minutes.

Videos that are capable of generating millions of views, killer search engine rankings and torrents of online traffic…?

Check Out Content Samurai HERE and see what all the fuss is about…

336x280_stop_using_complicated_editorsAnd, friend, the best part is there’s absolutely no messing around with expensive software like Adobe Premiere, After Effects, or Final Cut Pro.

And no complicated timeline editing or confusing codecs, aspect ratios, or file formats to fiddle with.

If you can click a mouse, you can create killer videos with Content Samurai

You can also use Content Samurai to create Video Sales Letters, Squeeze Videos, Even full blown video courses and training videos with just a few clicks…   (I know – that’s a bold claim…)

But it really must be seen to be believed…

Try Content Samurai here – And see for yourself…

Talk soon,
Lee Werrell

P.S. But you better be quick because your first mover advantage to claim all the Video Traffic spoils in your market before your competition won’t last long…

Click any graphic or link to grab Content Samurai and start cranking out killer videos for your business.

The SEO Game just got MUCH harder. Not for me, though!

affiliate-promo-material-1-banner-160x600Hi there Friend,

If you are still doing SEO the hard way, you may want to read this.

All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money.

How To Rank Websites After All These

Google Updates??

Marketers also know that they only need two things to succeed online. The first thing is CONTENT. You need to provide good content for your visitors. You need to create VALUE.

You also need visitors that will read your content and buy something from you. As many visitors as possible. And the best and cheapest way to get many visitors is SEO (Search Engine Optimization).

As you know, content is the foundation of SEO as well. To get those “high quality, contextual” links, you need content. TONS of content that is published all over the web. With a link back to your website.

The second thing is KNOWLEDGE. Not just any knowledge. EXACT knowledge. You need to know what to do with all that content in order to get visitors. You need to know EXACTLY where to publish it.

The Easiest Solution

affiliate-promo-material-1-banner-300x250Well, the only thing you actually need is a good, nay, GREAT article spinner. I’m using Spin Rewriter 7.0 (the new version was just launched TODAY!). With its special ENL semantic spinning algorithm, it’s able to create TONS of unique and perfectly readable content. With a single click. No work required.

Spin Rewriter developers also added the extra article generating algorithm in the 7.0 version. From now on, Spin Rewriter will only generate the most unique articles out of the spinning syntax, which will make your content even more UNIQUE and Google proof.

The guys at Spin Rewriter really went the extra mile for you. Every new user of Spin Rewriter also receives a 60-page 34-days to 7,000 Daily Visitors SEO Blueprint that reveals just what to do with the unlimited source of content to set up websites and improve Google rankings. Simple, EXACT, day-by-day instructions. You can find a video with all the incredible functionality right here:

This way, you’ll finally have EXACTLY what you need: A website with traffic that makes money.

Talk soon,

Lee Werrell

P.S.: Don’t forget to take advantage of the 5-Day FREE Trial!! There are no strings attached… and you can grab it here:


A Well Known, Yet Underestimated SEO Trick For 2016… and 2017!


Hi Friend,

The easiest way to rank your website on the first page of Google?

Definitely contextual backlinks. Because they are surrounded with many keywords, they have more value than spammy links from forum profiles or blog comments. They also look more natural.

3 Roads To Success

There are 3 easy ways to build contextual backlinks. You can:

* Create a ton of Web 2.0 sites and publish your articles with backlinks there.

* Guest post on other people’s blogs.

* Publish articles in article directories.

And that’s pretty much it.

You’ve probably already heard that. But, that’s not all. You shouldn’t stop there. For real success, you need to go that extra mile.


affiliate-promo-material-2-logo-with-service-nameYou shouldn’t just link to your “money site”… You need to build links to all of your web 2.0 sites as well! You need to build links to your links. We call them “second tier” links. They make all the difference. They make your support sites seem more “legit”. They make links from support sites more valuable. You want that, RIGHT?!

You may argue with me that this requires TONS of content. It’s true. I’ll reveal the solution after I answer another open question.

How to build “second tier” links? Simply, create Web 2.0 sites, write guest posts and publish articles in article directories — and use all this content to link to your “first tier” links!

Huh… I can’t believe how EASY it is. All you need is enough content. And I’ll tell you how to get it. It can be very cheap (or even FREE).

FREE Content — A Myth?

affiliate-promo-material-1-banner-160x600Many people aren’t telling you about this strategy because they don’t want you to know how POWERFUL it is. Using a top-quality article spinner is GUARANTEED to generate all the content you need… in seconds, for no money at all after your initial investment!

Even better news is that BAD spinning doesn’t cut it anymore these days. Google hates poorly spun articles. I hate them too. That is why you need to pick an article spinner that is able to spin content just like humans — and you’ll be able to DOMINATE your competitors!

I personally prefer Spin Rewriter. I’ve tried all of them and at the moment only Spin Rewriter is able to produce readable and unique content. With a SINGLE click. aND They have also just launched a BRAND NEW version, Spin Rewriter 7.0! You may want to take a peek:

(This video might blow you away, heh…)

Anyway, there is a 5-day free trial, so you can test it for yourself. No strings attached! Imagine, how many articles you can spin in 5 days. Completely FREE.

Talk soon, (you can write and thank me) … 😉

Lee Werrell

P.S.: Guys from Spin Rewriter don’t just sell software. They also GIVE AWAY knowledge. They’ll also teach you exactly what to do with unlimited content to rank your websites on TOP of Google, with a daily blueprint, for 34 straight days. Completely FREE of charge! Your step-by-step training will start on Day 1.

CPA Business In A Box

CPA Marketing Made Easy

Have you seen your Peers earning handsomely? Have you always  dreamt of having a Lavish lifestyle?

Now it’s your chance to make Cool passive Income at the end of the day, dominating the Quickest  and Safest way to make money online?

Read on as we reveal how you can easily become a CPA Marketing  expert and  make money at the same time by using it!

With CPA Marketing you can…

  • Earn money even when you aren’t working.
  • Generate quality and productive CPA leads.
  • Dominate the easiest way to make money with our Step by
    Step CPA marketing Training.
  • Meet the most trusted CPA Networks and how to get approved
    by them
  • Learn how Businesses are using CPA for their Marketing
  • Give a lavish lifestyle to your family.
Buy Now
                For Only £7.80 Today!


From  the desk of Lee Werrell

DSC_7018Hi there, fellow Internet marketers,

These days, earning money online depends on a number of factors like the quality of your product, the customers that visit your website, the  online Presence of your business, the demand for the product that satisfies needs to its best, and so on. There are just too many stuff to consider when you do business online and that is a hard fact. You could be claiming to have the greatest product or service. You could have the coolest website in the world, you could even be thinking  you have the best advertising strategies in the world…

BUT… In case you fail to realize the growing importance of an effective CPA  marketing program, you are not doing justice for your online business growth!

Maybe what you are trying to do is to generate an additional  income over the web, but unfortunately you have  constantly been bombarded with emails  telling you could make millions of dollars online but never tell you exactly how to do it step by step. Maybe a few thousand dollars will be just great for you. Spending only  one hour a day because you have to attend to your day job, and CPA Marketing is the answer for that too.

Do you realize how  volcanically hot CPA Marketing is becoming at this exact moment?
  • 80% of money made online is earned by only 20% online marketers.
  • Companies spend up to £96,000+ ($150,000) a month on commissions.
  • 48% of U.S. affiliate businesses have pay per click accounts, closely followed by UK businesses.
  • $20 billion in sales have being generated from affiliate marketing and lead generation.
  • 75 out of 100 online retailers have an affiliate program for marketing campaigns.
  • CPA Commissions can go up-to £100 ($150) per action made.

You don’t have a choice!

The question isn’t whether we should do CPA Marketing; the question is how well we do it? In this Highly Effective CPA Marketing Exclusive Training, businesses and online marketers will learn exactly how you do it. We have a solution for this, and that’s why I am introducing our latest  creation.

Introducing: CPA Marketing Made Easy!



Training Guide

Our exclusive CPA marketing training guide is SUFFICIENT to enable you to earn good income online by using our latest strategies for CPA. Our training is designed to give you exactly what you need in order to streamline your online earnings – pdf-iconCOMES IN PDF FORMAT


Table of Contents




insider-look-imgHave an insider Look of guide



 Check out the segments that you will discover after downloading our exclusive CPA Marketing Training Guide…

  • Chapter I: What is CPA Marketing all about?
  • Chapter II: Why should you definitely use CPA?
  • Chapter III: The Top 10 CPA Networks on the Web
  • Chapter IV: How do you get approved on CPA Networks?
  • Chapter V: How to do CPA Marketing the Right Way – Step by Step
  • Chapter VI: The Hottest 10 CPA Marketing Tricks
  • Chapter VII: CPA Marketing Case Studies (Businesses)
  • Chapter VIII: CPA Marketing Case Studies (Online Marketers)


But, this is not all. If you buy TODAY, you will also get free access to:

Google My Business Book3DCheatSheetBonus 1: Cheat Sheet (Valued at £10.99/$17)

 This cheat sheet is a handy checklist that you can print out and use to monitor every step of the process. It breaks up the whole training into easy-to-follow steps so that you can make sure you have every single piece of advice taught in the training at your fingertips. This helps you to track your progress and will help you to attain your goals.



3DMindMapBonus 2: Mind Map (Valued at £4.49/$7)


This is a really cool mind map outlining the complete training. It gives you an overview of every step you are going to apply. You can print it out as well for better usage.



3DTopResourcesReportBonus 3: Top Resources Report (Valued at £10.99/$17)

Here you will have access to a complete niche research report regarding the CPA Market potential: videos, tools, training courses, blogs, forums, affiliates programs, demographics, webinars, infographics and facts.


Finally, you don´t have to worry about wasting your time, you  don’t have to worry about ineffective strategies, you don’t have to worry about wasting your money on other training. The only thing you have to concern yourself about is reading every single word of this training and applying it. Millions of dollars have been invested in CPA Marketing since its inception, in order to give outstanding benefits to your business. This excellent and exclusive training will take you by the hand and how you step-by-step, topic by topic, and tool by tool what you really  need to know in order to dominate CPA Marketing the easiest way  possible, using the most effective tools and in the shortest time ever.

CPA marketing is extremely easy to operate and get benefits  from it. You just need to know where to find all of the information and learn how you can properly use and work with it. We provide you with easy and convenient footsteps to follow, so you can earn what you always wanted in the shortest time ever. Take the benefits of this guide, and let us take you through your path of success.

Our “CPA Marketing Made Easy” Training Guide comes with a special 30 Days, 100% Money Back Guarantee!

009_03 009_08Our brand new training guide “CPA Marketing Made Easy” will give you the exact techniques to skyrocket your Business Success with CPA in the shortest time ever. If you come to the conclusion that after applying the system HONESTLY,  none of these strategies have helped you in any way, you can contact us within 30 days  of purchase and we will refund your money. We consider your money is just sitting there on the table  between us, waiting for you to successfully apply our  techniques and eventually start getting good results, so you can feel it was a great investment.

This is a great chance for you to discover the best and most effective techniques you can use on CPA Marketing nowadays.

The only thing you need to do is buy our training and save yourself a lot of time and frustration. Save your-self the countless hours we have invested in the process of creating a high-quality, step-by-step training especially for you, and for a lot less than its real cost to the online market.

It’s just as simple as that.

This Training guide is GOLD & is worth far more than its actual price.

We can easily sell this training for 5 times the price I’m offering to you today & people will pay us that much money with a BIG smile, but we decided to give it all to you with a really cool discount – only for the next 7 days. The product price will be set to its original once these 7 days have passed.

Download our CPA Marketing Made Easy” Training TODAY! Simply click on the  button below and you’ll get access to it in just seconds.

“Yes! I really want to skyrocket my business success a lot more with CPA Marketing using the most effective, proven and latest techniques so I can guarantee the everlasting success of my business for years to come. So please send me my copy of your “CPA Marketing Made Easy” Training Guide. I’m ready to apply these really easy-to-follow strategies right away before my competitors do!

Normal Price £39 – Launch Price (80% Discount)

ONLY £7.80           

  Buy Now

Sincerely, Lee Werrell

P.S. Our product is up-to-date and of top quality and don’t forget the price will increase soon. So you should DOWNLOAD OUR CPA MARKETING MADE EASY EXCLUSIVE TRAINING NOW without Fail.

P.P.S. If you are unhappy with our product and think hat it is not worth, please contact us within 30 days from the date of purchase and we will refund your investment at our earliest opportunity.

What is Social Media? What is Social Media For Business?

Both of the questions asking what Social Media is for individuals and businesses is a never-ending question as Social Media is constantly changing as a medium.

However there are constants that abound across the social media sites and social networks that can be leveraged to build a strong following and to great financial advantage.

imac_1486x1064 Many people think they know what social media is and have several social media accounts which they use daily. Social media news is always popular and a number of benchmarking tools use this to provide updates and social media analysis, producing reports on trends and fads that come and go.

For anyone that is interested in learning about the best ways to use social media or social networking sites, you can get a range of free “Cheat Sheets” from us by filling in the sign up form at THIS LINK.

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Each week, we will send you a different platform with hints, tips and advice on how best to use the social media site and the best way to promote your business. If you don’t have a business, you can learn how businesses are using these tools to attract you and extract your hard earned money by way of products and services. There is absolutely NO charge and you can unsubscribe at any time, although we hope you don’t as we are planning more and more free information as well as help and advice, details of available tools and programs and other related items along the way.

Go ahead – sign up now and get your first Social Media Cheat Sheet on using Twitter within minutes.


Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly?

LTSM Ed: We run a service for businesses who want to increase their local presence at

Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates. But Jeremy Stoppelman of Yelp believes that there might be something more at play.

Jeremy Stoppelman on August 24, 2015

In 2010, Steve Jobs made a prescient observation: When it comes to accessing information on smartphones, people strongly prefer apps over mobile browsers.

A point Jobs left unsaid perhaps because it is so obvious was that in order for consumers to enjoy the advantageous experience apps provide them, they need to know the app exists. In other words, those apps must be somehow discoverable.

While many users find apps by browsing inside an app store, another critical way they discover new apps is through mobile search engines, like Google. In this way, mobile search indeed serves a critical function to users: offering a bridge from the less desirable world of mobile Web browsing to a new world inside apps.

Apps Threaten Google's Search Business

After users cross the bridge from mobile Web to apps, they likely don't go back. This presents an existential threat to Google's core business of search, which envisions Google as the middleman for all information transactions on the Internet. Apps disintermediate or, in plain English, remove the middleman and allow the consumer to interact directly with the developer.

The early observations of Jobs on users' app behavior are proving to be true. Last year, comScore reported that mobile apps accounted for the majority of digital media consumption activity on mobile devices smartphone users spent 88 percent of their time in apps, and tablet users spent 82 percent of their time in apps.

Apps typically provide a better experience than the slow and herky-jerky experience found on the mobile Web, yet there is real friction involved in getting users to download an app.

The rewards for getting a new app user are huge, as these users end up being much more engaged. Many large Web properties have come to realize the power of this new method of audience building and have started pushing their apps quite prominently through interstitial app pitches.

Some interstitials perform poorly and can be hugely annoying to consumers, but they don't have to be. Developers can strike a balance between providing useful content in an interstitial and promoting their app.

Yelp's interstitial

The Google Case Study

In Google Webmaster Blog's recent case study,  a Google engineer discusses his (unsuccessful) attempt to promote the Google+ app and concludes by strongly cautioning other webmasters not to use interstitial app promotions. In the Google+ example, 69 percent of users abandoned when they saw the app pitch.

The case study doesn't provide enough detail to get a true understanding of what was really going on, and the design of the experiment is easily critiqued.

For example, a thoughtful engineer might ask what percentage of users abandon/bounce when they simply land on the target Google+ mobile Web page? A bounce rate of 69 percent isn't particularly rare in which case, maybe it's not the app pitch that is the problem.

Comparing our own experiences at Yelp, we don't see users abandoning our app pitches anywhere near this rate. In fact, it's been quite an effective way to drive new app users.

This method of driving app downloads via a full-screen pitch is so effective that Google itself has leveraged it for many of its own apps (that is, when they weren't already pre-loaded on smartphones by default).

Of course, it's not just Google that relies on interstitials, but also much of the app ecosystem, including popular names like Pinterest, Hipmunk, TripAdvisor, Yahoo, Redfin, Hotwire and Wish, just to name a few.

So if Google uses these app pitches, and many industry leading companies successfully do, too, then why would Google want to discourage their use or perhaps even outlaw them (via an explicit ranking penalty in search)?

( Ed's NOTE: As of now, Google has not instituted any type of penalty for these.)

A Conflict Of Interest or Monopoly?

From our vantage point, it's clear: A user who downloads an app is a user who's less likely to perform a Google search in the future. For example, if you do a local search on Google and then download the Yelp app, you're less likely to do another search for a local business on Google. If you search for a new home on Google and end up downloading the Redfin app, you're probably sticking with Redfin going forward, and so on.

When it comes to apps, Google's Web search team has a conflict of interest. The more a user downloads apps, the less likely that user is to search the Web with Google and that jeopardizes their extremely profitable search monopoly.

App developers who attract downloads via the mobile Web should see this poorly designed Google+ study for what it really is: Google foreshadowing a search ranking penalty designed to slow users' natural migration away from Web search towards apps, a major consumer trend that Steve Jobs accurately predicted.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. 

Some related posts;

  • Trends on Tuesday: More Tablet Shipments than PCs in 2014? – Census Mobile App Showcases Local Statistics ». Sidebar ad: Share. … David Morell, a software engineer with Google, posted an interesting case study from the tech giant, sharing data about how users interacted with interstitials (ie webpages displayed before or after an expected content page) on their website. Their analysis showed that 69% of users completely abandoned the page and their original intent after being shown an interstitial. Interstitials take many […] …

  • SearchCap: Google Goes After The App Interstitial, Duke … – By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Goes After The App Interstitial, Duke Kahanamoku …

  • Webcityone » Post | Webcityone – The post SearchCap: Google Goes After The App Interstitial, Duke Kahanamoku Google Logo & ComScore Report appeared first on Search Engine Land. Please … The post Google Goes After The App Interstitial: Protecting.

Why Social Media Marketing Is Not A 9-5 Job

IYC Ed: Social Media Management and Marketing can be done as and where, but the key is consistency in activity and content.

By Laura Donovan July 29, 2015

As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing.

Many are now on the hunt for Social Media Marketing professionals.

The problem is that many are still mired in the old marketing paradigm.  They want to hire an employee to sit in a cubicle from 9-5 and do Social Media marketing. They are trying to fit a round peg into a square hole.

Social Media Marketing is not a 9-5 job and is not strictly marketing.   It involves monitoring social sites sometimes at odd hours.  It means being ready to find answers to questions when people are asking them.  It means being on the sites when the audience is there.  (90% of our clients’ Facebook pages are most active at 8:00 a.m. and 8:00 p.m.)

While large corporations may have the luxury of staffing their Social Media Marketing departments 24/7, smaller companies do not. Having a dedicated professional available outside normal business hours one that may not sit in the local office during the day may be the answer. Recommended for You Webcast: Using Targeted Account Selling to Crush Your Outbound Sales Quota

Today’s dedicated Social Media Marketing professional is tuned into international, national, business and industry news.  Her day often starts well before 9:00 a.m.  She has the alerts set on her mobile phone to let her know when something important is happening and can tweet or update the timeline quickly.  A Social Media professional may be at the supermarket or the gym when notifications, questions or complaints come in. Her value is in monitoring the social sites through the day and responding quickly not sitting in an office and the value of an employee like this should not be underestimated.

Today, more than ever, customers are not purchasing products during regular business hours.  They are shopping online while they watch Netflix in the evening.  They may have a question or a comment.  If they can’t get an answer from one company, the chances they will continue their search at another company.  And when they are unhappy, they do not want to wait until 9:00 the next day for someone to at least acknowledge their pain.

Consider a recent British Airways exchange, a large company with no Social staff around the clock #fail.  (Read about it here Angry Customer Used Promoted Tweets to Chastise British Airways )

Hiring Managers need to figure out that a Social Media Marketer should be working hours that fit the needs of the Social Accounts, not the traditional business hours.  Understanding this and accepting it will benefit the business’ Social reputation and their bottom line.

Original Post: 

You may also enjoy;

  • 7 rules of social media marketing – – It seems like every small business understands the power of social media marketing – 99 percent of marketers feel social media is a crucial part of their communication campaigns according to a recent report by Regalix.
  • Social Media Marketing & Management & Facebook Advertising | SEP – Social Media Marketing (SMM) plays a crucial role in any digital marketing strategy and is highly effective for driving significant traffic to your website and managing the online reputation of your brand. In addition to creating exposure, awareness and building authority, social signals such as Likes and Shares are increasingly becoming a more important factor to improving your organic search positioning. SEPs social media marketing experts will work with you to identify the most relevant social media platforms (Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest) for your business and develop an effective strategy that will support your digital marketing goals and objectives.
  • Social Media Marketing Management Tools List – Updated! – Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a s.
  • Search Engine Journal – Marketing News, Interviews and How-to … – With video becoming a popular medium to share infos, take advantage of it and connect with your Facebook audience through visuals, sound, and emotions. Google has announced there’s a problem with reporting on indexed pages in Search Console. The Information Commissioner’s Office has ordered Google to deindex more pages to remain in compliance with the ‘right to be forgotten’ law.


10 Social Media Tools to Power Up Your Marketing

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How To Become An Email-Marketing Rock Star 08/06/2015

LTSM Ed : SOme tips on what you need to be successful in EMail Marketing – As well as life!

For Additional Info on what the big boys are spending their money on se

So you want to be an email-marketing rock star. Does having email groupies when you travel around the world and speak at events get your motor running? 

If you are a brand-side email marketer, building your personal brand as a thought leader can be one of the best ways to enhance your career and your industry stature. Don't schedule that world tour just yet, though.

You have to be good — make that great —  at what you do. You must be able to back up your industry reputation with solid results. You also need a few other qualities.

What a Rock Star Needs

  • Desire. You need it if you're going to achieve your goals.
  • Commitment. If you aren't prepared to add more hours and potentially some travel to your already long work week, fuhgeddaboutit.
  • Point of view. Stand for something and be known for it.
  • Focus. Concentrate on your expertise: responsive design, B2B automation, testing, retail, deliverability, etc.  
  • Support. It's hard to become a thought leader if your boss doesn't support your efforts by allowing you to speak at events, talk to the media, and do case studies.
  • Channels to Build Your Rock Stardom

Following are several channels or activities you can use to build your personal brand. Unless you're superhuman, you probably can't tackle every single one. Instead, focus on a few that you enjoy, are good at, and can expect your boss to support:

  • Speaking: Presenting at industry and vendor events is one of the best ways to build your brand and tell your story. Get started by being part of a panel or co-presenting with an experienced speaker from your agency or email vendor.
  • Writing: Writing articles and blog posts is the way to go if being on stage doesn't float your boat yet. Write for one of your vendors' blogs, contribute to an industry publication, or even start your own blog. 
  • Case studies: Vendors and publications are always looking for case studies, so get buy-in from your boss and PR team to tell your company's story. An approved case study can become the basis of your story platform.
  • Media interviews: Let your agency or vendors know that you are available to speak with the media. If you aren't an experienced interviewee, get tips from your PR team, and practice. Outline your key points and messages, and stick to them.
  • Association involvement: Join a marketing association, and get involved with a committee. Not only will you work with other industry movers and shakers, but you might also get to own or contribute significantly to high-visibility initiatives.
  • Vendor advisory boards : Many of your vendors have advisory boards or user/product committees and groups. Ask to join one or two and then be active. This exposure can bring speaking or writing invitations.
  • Industry/vendor communities: The email-marketing industry has several active communities where you can rub shoulders online with the best and brightest. Learn from influencers, and share your experiences, POV and expertise.
  • Awards: Winning an award can raise your visibility and boost your confidence. Your chances might be better than you think. You might compete with 10 or 20 others, not thousands. One place to start: your email vendor's awards program.
  • Networking: Reputation, trust and relationships build your personal brand. These friendships can open doors, whether for speaking opportunities or association committees. So, attend or offer to help organize local meet-ups or networking events.
  • Social media: If you create value, engage with others and focus on select areas and networks — a Pinterest board, LinkedIn group or Twitter — you can build a solid following.  

What is your path to email-marketing rock stardom? 

Until next time, take it up a notch.