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Where things come from


Great New Post If u love this video, please vote: http://www.fubizawards.com/awards/animation/#!/nominees/where-things-come-from/

I just finished my Bachelor project – a short animated trailer for a fictional education tv-series.

The internet has established itself as a repository of knowledge. The lion’s share of the world’s knowledge, experience and information resides on server farms and can be accessed by anyone at any time.

The work focuses on the shift of knowledge onto the internet and a question that arises from that shift: What will we still want to know when all information is permanently available?

The product is a two-minute trailer for an animated series on this theme of the transfer of knowledge. I am responsible for the script, the general form, the coordination of everyone involved and the project realisation.

Through an emotional grandfather/grandson relationship, the trailer illustrates how the transfer of knowledge has changed in the last three generations. At the same time, it deals with the difference between analogue and digital knowledge.

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Graphic and realization
Hardy Seiler

Text:
Hardy Seiler
Daniel Nauck

Motion-Design:
Jascha Müller
Jonathan Winkler

Sound:
Torsten Strer

Speaker:
Peter Bennett

Kindly supported by:
Stefan Heijnk



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Local Digital Marketing For Dummies, Newbies, Unbelievers

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1. Local Searches Lead 50% Of Mobile Visitors To Physically Visit Stores Within One Day
Google’s research into local search behaviours revealed that local searchers are positioned to take action. That means they want to spend their money and are looking for a local, convenient place to do so. According to Google’s findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” This means rankings in local search has a direct and spectacular impact and boost to in-store traffic.

2. More Than 60% Of Consumers Have Used Local Information In Adverts Seen Online
In the same study, Google found that consumers have a clear preference when it comes to having adverts customised to their surroundings. They found that:

  • 67% of smartphone users want ads customised via city and Postal code
  • 61% want ads customised to their immediate surroundings.
  • 61% use the address or phone number in the ad.
  • 68% use the “Get Directions” or “Call” buttons.

3. 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Local businesses should be aware of the importance of online reviews, especially positive ones. They should also seek advice on how best to deal with negative ones too. As highlighted in this stat from BrightLocal’s 2016 Local Consumer Review Survey. Increasingly, consumers are turning to Google to get recommendations and referrals for local businesses.

4. Business Address/Location Is The Primary Piece Of Information Sought By Local Searchers
We’ve already stated the importance of using local information in your adverts; however, it’s just as important to make sure you’re including key contact and location info on your website and social media profiles, as well as accurate map references and directions. Lets Talk Social Media Can Help Your Optimise Your Listings.

According to research by “comScore”, “Neustar Localeze” and agency “15 Miles”, address and location are the primary pieces of information sought by local searchers.

5. 18% Of Local Mobile Searches Lead To A Sale Within One Day
One Day! How will that affect your bottom line? We already mentioned how local searchers are more likely to visit a store, but Google has also found that these customers are likely to actually make a purchase, within the next day. They also found that one in three smartphone searches occurred immediately before a consumer visited a store and that 15% of in-store activity involved product or price comparison searches.

In other words, capturing the local search market means first dibs for consumers who are in the final stages of the buying cycle, wallets out, ready to buy. Try enticing these consumers to spend money in your store through the use of mobile coupon campaigns.

6. 50% Of Mobile Users Always Prefer A Mobile Browser To A Mobile App
There has been a lot of talk about mobile optimisation, mobile apps and responsive design since Google’s move to include mobile-friendliness as a significant ranking factor for its mobile search results. However, brand-new research from BrightLocal reveals that half of mobile users prefer using a mobile internet browser to mobile maps (40%) and mobile apps (only 10%).

7. Mobile Site Optimisation

According to the BrightLocal study, 38% of consumers are impressed when a local business has a mobile-optimised site.

Summary

If you haven’t already optimised your site for mobile, you may have seen a significant drop in your search rankings and traffic since April 21, 2015 (the launch date of Google’s Mobilegeddon algorithm update).

If you don’t use Facebook for business you are missing out on countless sales.

If you are not registered comprehensively with the right “local directories”, your business may as well not exist online.

Let us help you. Email lee@letstalksocialmedia.co

7 Reasons Why Local Online Marketing Is Best

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Local Marketing For Dummies

There is insurmountable empirical evidence that local marketing via social media works and can benefit many small businesses

1. Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
Google’s research into local search behavior reveals that local searchers are poised to take action. According to their findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” This means ranking in local search has a direct impact on in-store traffic.

2. More Than 60% Of Consumers Have Used Local Information In Ads
In the same study referenced above, Google found that consumers have a clear preference when it comes to having ads customised to their surroundings. They found that:

  1. 67% of smartphone users want ads customised via city and Postal code
  2. 61% want ads customised to their immediate surroundings.
  3. 61% use the address or phone number in the ad.
  4. 68% use the “Get Directions” or “Call” buttons.

3. 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Local businesses should be aware of the importance of positive online reviews, as highlighted in this stat from BrightLocal’s 2016 Local Consumer Review Survey (source: www.brightlocal.com). Increasingly, consumers are turning to Google to get recommendations and referrals for local businesses.

4. Business Address/Location Is The Primary Piece Of Information Sought By Local Searchers
We’ve already talked about the importance of using local information in your ads; however, it’s just as important to make sure you’re including key contact and location info on your website and social media profiles.

According to research by comScore, Neustar Localeze and agency 15 Miles, address and location are the primary pieces of information sought by local searchers.

5. 18% Of Local Mobile Searches Lead To A Sale Within One Day
We already talked about how local searchers are more likely to visit a store, but Google found that these customers are likely to actually make a purchase, as well. They also found that one in three smartphone searches occurred immediately before a consumer visited a store and that 15% of in-store activity involved product or price comparison searches.

In other words, capturing the local search market means first dibs for consumers who are in the final stages of the buying cycle, wallets out, ready to buy. Try enticing these consumers to spend money in your store through the use of mobile coupon campaigns.

6. 50% Of Mobile Users Prefer A Mobile Browser To A Mobile App
There has been a lot of talk about mobile optimization, mobile apps and responsive design since Google’s move to include mobile-friendliness as a significant ranking factor for its mobile search results. However, brand-new research from BrightLocal reveals that half of mobile users prefer using a mobile internet browser to mobile maps (40%) and mobile apps (only 10%).

If you haven’t already optimized your site for mobile, you may have seen a significant drop in your search rankings and traffic since April 21, 2015 (the launch date of Google’s Mobilegeddon algorithm update).

7. According to the BrightLocal study, 38% of consumers are impressed when a local business has a mobile-optimized site.

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