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Courtesy of: The Website Group
If your success relies upon on a website in any way, this book is a MUST READ.
Million Dollar Websites is the book you read before initiating the creative and technical aspects of the website process.
Whether you have a million dollar budget, building your own, or somewhere in between, Million Dollar Websites is the definitive non-technical guide that reveals best practices of the web elite to help you get it right – the first time.
It is Time to Update the Definition of a Website
The website has historically been viewed as a technical fete, connecting pages and links. Author Rebecca Murtagh believes it is time to update the definition of the website to reflect the vital role it plays for businesses and brands in today’s digital, social landscape.
The Website is NOT a Project
Despite good intentions, millions of websites emerge from the fatally-flawed gauntlet of project-dom unable to deliver results. Rather than a project, with a beginning and an end; the website must be a dynamic extension of the brand, able to adapt and respond to the competitive landscape, visitor expectations and business goals.
The Website is a Business Asset
As the ultimate destination for a business or brand, the website should support goals, deliver value, promote brand, interaction and conversion; one visitor at a time. It is imperative that the business take ownership of the website as the strategic asset it can, and should, be.
The High-Performance Website Never Begins With Design
A new website or re-design should never begin with design. Design is about solving problems. Designers, programmers, content writers, programmers and SEO’s expect important decisions to be made before entering into the creative and mechanical execution of the website. This book walks you through the steps needed to be able articulate the information needed to enable your web team to deliver the optimum solution on time, on budget – making everyone a winner.
Planning a New Website or Website Redesign?
* Define and justify resources required to facilitate creation, optimization and ongoing management of the website, as a business asset.
* Gain unprecedented insight to best practices used by the web-elite.
* Communicate effectively with in-house, and external resources, without having to learn a new language.
* Build a better website, on ANY budget.
* The role of the C-Suite and stakeholders.
* Step-by-step guide to promoting brand, clicks and conversion to create customers for life.
* Why, how, and when, to SEO without putting your site at risk.
* Prevent costly mistakes; save time and money, with invaluable insight, tools and tips.
* How to choose the right website format, platform and team.
* How to define requirements and/or RFP to enable true “apples-to-apples” proposal comparisons.
* Save time, money and stress – use tools to eliminate ‘unknowns’ that typically impact timeline and budget.
Today’s competitive digital landscape demands speed. There is no time to experiment or learn as you go. This book should be required reading for the C-level executive, business owner, webmaster, entrepreneur, designer, programmer, SEO, marketer, PR, sales, customer service professional, manager or student whose career is in any way connected to the creation, or performance, of the website.
Million Dollar Websites will forever change the way you look at the website – any website.
Even if you have been in the web business for years, or think your website is doing its job, you are sure to find invaluable nuggets of wisdom that will empower you to approach the website with the authority and confidence required to create a high-performing, quality website capable of delivering results today, and tomorrow.
Worksheets and other resources referenced throughout the book, and Google+ Hangouts with the author and guest experts are featured on the book website: milliondollarwebsite.tv
Find out more
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If your Page’s category is Local Business, Company or Organisation, your Page may be eligible for a grey verification badge.
If you’re an admin, your Page has a profile picture and cover photo, and is eligible, you’ll see this option in your Page’s Settings. To verify your Page, you can use your business’s publicly listed phone number or a business document (ex: phone bill). We’ll only use this information to verify your Page.
To verify your Page:
1. Click Settings at the top of your Page
2. From General, click Page Verification
3. Click Verify this Page, then click Get Started
4. Enter a publicly listed phone number for your business, your country and language
5. Click Call Me Now to allow Facebook to call you with a verification code
6. Enter the 4-digit verification code and click Continue
If you prefer to verify your Page with a business document, follow the steps above and click “Verify this Page with documents” instead at the bottom left of the window that appears, then upload a picture of an official document showing your business’s name and address.
After FB receive your verification code or business document, they will review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days. Keep in mind that you’re not required to verify your Page.
Blue Tick Badges only apply to celebrity, public figure, sports team, media or entertainment
Did you know that Christmas shoppers in the US will spend over 3 TRILLION dollars each Xmas holiday season?
This means that if you own a business, the next few weeks could be the biggest selling opportunity you’ll have all year!
But there’s a catch…
You see friend, while people are definitely in the mood to buy, the BIG problem is that it’s getting harder and harder to get noticed.
So to help you cash in on the holiday buying frenzy, I wanted to share a quick video with you. You can watch it HERE.
The video reveals…
Be sure to watch the video now, so you can put this strategy to work in YOUR business this week!
P.S. That link again is HERE
These days, earning money online depends on a number of factors like the quality of your product, the customers that visit your website, the online Presence of your business, the demand for the product that satisfies needs to its best, and so on. There are just too many stuff to consider when you do business online and that is a hard fact. You could be claiming to have the greatest product or service. You could have the coolest website in the world, you could even be thinking you have the best advertising strategies in the world…
Maybe what you are trying to do is to generate an additional income over the web, but unfortunately you have constantly been bombarded with emails telling you could make millions of dollars online but never tell you exactly how to do it step by step. Maybe a few thousand dollars will be just great for you. Spending only one hour a day because you have to attend to your day job, and CPA Marketing is the answer for that too.
The question isn’t whether we should do CPA Marketing; the question is how well we do it? In this Highly Effective CPA Marketing Exclusive Training, businesses and online marketers will learn exactly how you do it. We have a solution for this, and that’s why I am introducing our latest creation.
Our exclusive CPA marketing training guide is SUFFICIENT to enable you to earn good income online by using our latest strategies for CPA. Our training is designed to give you exactly what you need in order to streamline your online earnings – COMES IN PDF FORMAT
But, this is not all. If you buy TODAY, you will also get free access to:
Finally, you don´t have to worry about wasting your time, you don’t have to worry about ineffective strategies, you don’t have to worry about wasting your money on other training. The only thing you have to concern yourself about is reading every single word of this training and applying it. Millions of dollars have been invested in CPA Marketing since its inception, in order to give outstanding benefits to your business. This excellent and exclusive training will take you by the hand and how you step-by-step, topic by topic, and tool by tool what you really need to know in order to dominate CPA Marketing the easiest way possible, using the most effective tools and in the shortest time ever.
CPA marketing is extremely easy to operate and get benefits from it. You just need to know where to find all of the information and learn how you can properly use and work with it. We provide you with easy and convenient footsteps to follow, so you can earn what you always wanted in the shortest time ever. Take the benefits of this guide, and let us take you through your path of success.
Our brand new training guide “CPA Marketing Made Easy” will give you the exact techniques to skyrocket your Business Success with CPA in the shortest time ever. If you come to the conclusion that after applying the system HONESTLY, none of these strategies have helped you in any way, you can contact us within 30 days of purchase and we will refund your money. We consider your money is just sitting there on the table between us, waiting for you to successfully apply our techniques and eventually start getting good results, so you can feel it was a great investment.
The only thing you need to do is buy our training and save yourself a lot of time and frustration. Save your-self the countless hours we have invested in the process of creating a high-quality, step-by-step training especially for you, and for a lot less than its real cost to the online market.
This Training guide is GOLD & is worth far more than its actual price.
We can easily sell this training for 5 times the price I’m offering to you today & people will pay us that much money with a BIG smile, but we decided to give it all to you with a really cool discount – only for the next 7 days. The product price will be set to its original once these 7 days have passed.
“Yes! I really want to skyrocket my business success a lot more with CPA Marketing using the most effective, proven and latest techniques so I can guarantee the everlasting success of my business for years to come. So please send me my copy of your “CPA Marketing Made Easy” Training Guide. I’m ready to apply these really easy-to-follow strategies right away before my competitors do!
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P.S. Our product is up-to-date and of top quality and don’t forget the price will increase soon. So you should DOWNLOAD OUR CPA MARKETING MADE EASY EXCLUSIVE TRAINING NOW without Fail.
P.P.S. If you are unhappy with our product and think hat it is not worth, please contact us within 30 days from the date of purchase and we will refund your investment at our earliest opportunity.
IYC Ed: Social Media Management and Marketing can be done as and where, but the key is consistency in activity and content.
By Laura Donovan July 29, 2015
As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing.
The problem is that many are still mired in the old marketing paradigm. They want to hire an employee to sit in a cubicle from 9-5 and do Social Media marketing. They are trying to fit a round peg into a square hole.
Social Media Marketing is not a 9-5 job and is not strictly marketing. It involves monitoring social sites sometimes at odd hours. It means being ready to find answers to questions when people are asking them. It means being on the sites when the audience is there. (90% of our clients’ Facebook pages are most active at 8:00 a.m. and 8:00 p.m.)
While large corporations may have the luxury of staffing their Social Media Marketing departments 24/7, smaller companies do not. Having a dedicated professional available outside normal business hours one that may not sit in the local office during the day may be the answer. Recommended for You Webcast: Using Targeted Account Selling to Crush Your Outbound Sales Quota
Today’s dedicated Social Media Marketing professional is tuned into international, national, business and industry news. Her day often starts well before 9:00 a.m. She has the alerts set on her mobile phone to let her know when something important is happening and can tweet or update the timeline quickly. A Social Media professional may be at the supermarket or the gym when notifications, questions or complaints come in. Her value is in monitoring the social sites through the day and responding quickly not sitting in an office and the value of an employee like this should not be underestimated.
Today, more than ever, customers are not purchasing products during regular business hours. They are shopping online while they watch Netflix in the evening. They may have a question or a comment. If they can’t get an answer from one company, the chances they will continue their search at another company. And when they are unhappy, they do not want to wait until 9:00 the next day for someone to at least acknowledge their pain.
Consider a recent British Airways exchange, a large company with no Social staff around the clock #fail. (Read about it here Angry Customer Used Promoted Tweets to Chastise British Airways )
Hiring Managers need to figure out that a Social Media Marketer should be working hours that fit the needs of the Social Accounts, not the traditional business hours. Understanding this and accepting it will benefit the business’ Social reputation and their bottom line.
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July 16, 2015 – Blog – email@example.com.
More than 1.7 billion people around the world have active social media accounts, and close to 73 percent of all Americans have at least one social media profile. A social presence can spread your business message not only in America, but around the world. These sites are great places to tell your company's story in many cases, at no cost. Given the broad reach of today's social platforms, every business should have at least one active social-media account.
I realize that social media can seem a bit crowded and overwhelming at times, but it is well worth your time and effort. Here are three big-picture steps to get in on the social scene.
First, craft a social media marketing strategy that is both manageable and calculated to reach your target audience. Not all social-media platforms will be a good fit for your business, so you're better off focusing on one or two to start, then expanding. Tech Data has active social-media accounts on Facebook, Twitter, Google+ and LinkedIn, and we've found that each has strengths and weaknesses:
Facebook is a great space to tell your company's story with photos, videos and no 140-character limit. It has built in analytics via Facebook Insights that can enable page managers to gauge engagement. It also provides the most comprehensive analytics for brand promotions.
LinkedIn is a business-focused platform ideal for sharing blogs, participating in group discussions and connecting with other business professionals. It can also be used as a tool to recruit top talent.
Twitter is a great news source and ideal for idea generation, blasting business highlights and sharing thought leadership articles. There are plenty of sites with advice on mastering Twitter. It's noisy, but it's used by many professionals.
Additionally, investing a little time and energy in your business page on Google+ can make a difference via improved local search visibility, especially for a small to midsize business interested in driving search engine optimization (SEO). Depending on your business and target customers, you might also consider Instagram or even Pinterest, which is considering a buy” button. Find the mix that is right for you while factoring in time management and where you will get the most ROI in terms of the customer converts you're seeking.
Next, get organized about the content you want to share. It's important to post new content regularly. To help in doing this, I recommend creating a calendar of company events, community service, conferences and other newsworthy items that are coming down the pipeline and then creating, in advance, posts to get the word out.
Stockpiling quotes from executives and customers is also a good idea to maximize time management. Content can include educational information about your company and the solutions and services you provide, but don't always be in sell mode. For deeper engagement, make sure the content is relevant, fresh and unique, and useful to your audience.
Consider a social media relationship platform, such as Hootsuite. These tools can add value because they allow you to schedule and manage the posting process across multiple platforms. The company also markets itself as a content generator to help with effective communications across the social-media platforms of your choosing.
Finally, bring experts and leaders to the fore. Once you have your business social-media accounts organized, it's time to get personal. I encourage all business leaders to sign up for Twitter and join the conversation. You can amplify your company's official news accounts while learning about industry best practices, networking with peers and potentially capturing the attention of new customers. Social media can also be used as a tool to showcase your company's thought leadership on a particular subject.
Don't miss out on the incredible social media ecosystem that awaits your presence. Remember these three tips consistency, cadence and organization and you too can accomplish your business goals and objectives with social media marketing.
Amanda Lee is an experienced manager of global communications and public relations in corporate, technology and public sector industries. At Tech Data, one of the world's largest IT distributors, Amanda is responsible for the strategic development and management of public relations, media relations, social media marketing and corporate communications functions. Additionally, Amanda provides communications training and is an established keynote speaker for industry conferences throughout the U.S. Previously, Amanda worked as a Communications Director for the United States Congress.
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