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Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, SEO, Usability, Social, Mobile and Conversion

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If your success relies upon on a website in any way, this book is a MUST READ.

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The website has historically been viewed as a technical fete, connecting pages and links. Author Rebecca Murtagh believes it is time to update the definition of the website to reflect the vital role it plays for businesses and brands in today’s digital, social landscape.

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Worksheets and other resources referenced throughout the book, and Google+ Hangouts with the author and guest experts are featured on the book website: milliondollarwebsite.tv
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How one school district is monitoring student and teacher social media | Naked Security

IYC Ed: Monitoring of social media (or any other) smacks of cold war treatment in communist countries, but is a very real need today, not least for children’s protection. Is this snooping, the same as looking at kids diaries when you were growing up, necessary? A good thing? Intrusive? Tell us what you think.

by Lisa Vaas on July 31, 2015 | 6 Comments

Filed Under: Facebook, Featured, Law & order, Privacy, Social networks, Twitter

Does your child ever tweet that she”hates” her math teacher?

Does he write that he’s so embarrassed he could jump off a bridge?

Do her posts ever mention being bullied, or does she use them to make fun of other kids?

Are you, as a parent, even aware of everything your kids post?

Even if you aren’t on top of everything your child posts, your kid’s school well might be, given all the social media monitoring software on the market.

If you live in Florida’s Orange County, those kind of posts could mean school officials come looking into whatever’s going on.

That’s because Orange County is one of the latest school districts to start monitoring all of the thousands of social media posts made by both students and teachers.

It’s doing so with a new monitoring software called Snaptrends that monitors social media posts from all accounts in its location.

The school district reportedly paid $14,000 for a one-year Snaptrends license.

That buys the district’s schools the ability to search thousands of posts on sites like Twitter, Facebook and Instagram, hunting for keywords that might indicate trouble.

School officials say that the goal is to flag potential dangers including cyberbullying, suicide and crime.

Joie Cadle of the Orange County School Board told WESH TV that the monitoring will alert school administrators to kids sending potentially serious threats via social media:

If they are sitting in a classroom and they are tweeting because they are mad at their teacher or their girlfriend for whatever reason, and there are some threatening words there, we need to be able to know if it is credible.

It’s not like the posts are private. As Snaptrends’ privacy policy notes, the technology only sifts through public posts.

But opponents of the school’s new snooping effort, which was announced in April, say it’s not the fact that their kids are being surveilled that’s disturbing them.

Rather, it’s the unanswered question of just what, exactly the school district plans to do with the information it collects.

WESH TV quotes Cindy Hamilton, co-founder of Opt Out Orlando:

My privacy issues aren’t with the fact that they’re just out there looking at it, because frankly, with social media it’s not private. But what are they going to do with the information they look at? That’s what we’re concerned about.

When it announced the monitoring, the school district said it will:

[U]se the software to conduct routine monitoring for purposes of prevention or early intervention of potential issues where students or staff could be at risk to themselves or to others.

The company will assist district law enforcement and security personnel in monitoring publicly available social media communications that are relevant to school operations and personnel.

Florida isn’t the only state to turn to monitoring in the face of school shootings, violence and bullying.

As CNN reported last year, the school system in Huntsville, Alabama, hired a retired FBI agent for security work, which included reviewing social media”when a high priority tip is received about an emerging threat to a school, student or staff member,” as a school district spokesman said.

As well, the Glendale school district in Los Angeles in 2012 made the controversial decision to pay the firm Geo Listening $40,500 to monitor its students’ social media activity on sites like Twitter, Facebook and Instagram.

The impetus to look into the technology was the suicides of two students. The final decision to pay for the monitoring was made after a pilot program helped administrators step in when yet another student used social media to talk about”ending his life.”

The Orange County School District hasn’t detailed how officials will decide what, precisely, to review.

Some technologies might just search social media posts, but others are more akin to tools you might expect to see in the arsenals of government surveillance agencies.

Safe Outlook Corporation’s monitoring software CompuGuardian, for example, gives school administrators not only the ability to search keywords connected to cyberbullying and drug use, but also to delve into students’ search histories to see if they’re researching topics about dangers such as school violence.

CNN quotes Safe Outlook President David Jones:

You can identify a student, and you can jump into their activity logs and see exactly what they’ve typed, exactly where they’ve gone, exactly what they’ve done, and it gives you some history that you can go back to that child and use some disciplinary action.

You can bring in the parent and say,’Hey, look, this is what your child’s doing. You need to talk to them about it.’

Interestingly enough, and hardly surprising, is the fact that Snaptrends is reportedly also in use by the Central Florida Intelligence Exchange, which is the local law enforcement Fusion Center.

A Fusion Center is a center set up to”analyze information and identify trends to share timely intelligence with federal, state, and local law enforcement including [Department of Homeland Security], which then further shares this information with other members of the Intelligence Community.”

As such, it’s not surprising that, just like with the Feds’ propensity to amass vast troves of surveillance data about citizens, so too are opponents pointing to monitoring software’s collection of anything and everything, including both potentially threatening or perfectly innocent content.

From a post against the surveillance, written by Florida attorney Scott Martin:

Snaptrends is a type of social media scraper/aggregator that collects social media information in mass. The data are scooped up by an automated process without regard to the nature of the content – good, bad, or indifferent.

But what guarantees are there that the social media information collected by the District will be limited to… benevolent purposes? What policies are in place? Who can access the data? What conclusions are being drawn from the data? Who is drawing those conclusions? What standards are they using in making decisions based on captured data?

All these questions should be answered before any such tool is put in place, Martin says.

 

6 Responses

Jake · 22 days ago

Great article here. I wonder what the process will be with parental notifications and potential legal consequences for the parents themselves. Also, I don’t hear the EFF complaining about this – go figure. Reply

Joe · 20 days ago

Great. I remember when we used to joke about Russian and Cuban informants spying on citizens. Old and Jaded. Back to the USSA. Reply

thispageinetntionallyleftblank · 19 days ago

It is time to go dark, to go offline, and leave the matrix. The purpose of the internet is to allow corporations and governments the power to spy on people. Reply

MayVaneDay · 19 days ago

Couldn’t a student subvert this kind of surveillance by not putting a location on their profile, using a pseudonym, and using Tor or a VPN if allowed on the network? Reply

Cab Essen · 18 days ago

The US Department of Education needs to enforce privacy protections under FERPA for any data that schools collect on students. Reply

Grumpy · 17 days ago

I agree that if these tactics are put into place – that should happen AFTER well thought out policies are published. I also suppose that the next step will be that the students will be forced to”register” their social media accounts with the school?

I suppose that we should consider social media posts as being”shouted from the rooftops” as opposed to”whispered in the corner”.

Other Posts that you may be interest in;

  • How to Use HootSuite for Social Media Monitoring – Performancing – In the course of just a few years, social media marketing has skyrocketed to become the new go-to way to effectively get word out about your business without breaking the bank. However, that doesn’t mean a mere presence on Facebook and Twitter is going to get the job done. Once you start leveraging some of the newer players, such as Pinterest, Instagram, and Tumblr, you may find your market presence growing at unprecedented rates.
  • 23 Tools for Social Media Monitoring | Practical Ecommerce – Here is a list of tools for social media monitoring. Listen to multiple networks from a single dashboard, receive alerts when you’re mentioned, or even keep tabs on a competitor. Track your social media stats, and discover what …
  • Oxbow Social Media Monitoring | tapps.net – Oxbow Social Media Monitoring was founded with one clear goal in mind: to proactively address the issues and challenges that can arise when children use social media. The life-changing implications of bullying, oversharing …
  • Social Media Monitoring Business case: Dynatrace – Digimind – Social Media Monitoring Business case: Dynatrace. Dynatrace, a digital performance monitoring company, uses Digimind Social to identify users and their needs, on top of benchmarking themselves against their competitors. As a data driven …
  • The new social media monitoring software for Instagram – Instagram offers wonderful pictures to embed in your articles and that are relevant to the actual news. This is the preferred social networks for celebrities who don’t know how to write. But you do, so… Instagram social media monitoring …

Original post: https://nakedsecurity.sophos.com/2015/07/31/how-one-school-district-is-monitoring-social-media-of-students-and-teachers/

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LinkedIn Tutorial 2014 – Introduction / What is LinkedIn?

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How to Create a Killer LinkedIn Profile

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LinkedIn Success Marketing Part 1

From Facebook to Twitter and from YouTube to LinkedIn, We All Know Social Media has become a powerful tool to enhance the modern business’s visibility online.

Whether you want to manage your professional identity or to attract profitable new clients, today’s proactive consultants recognise that their website alone is no longer the be-all and end-all of their Internet presence.

And since 2012, more consumers visit Social Networking sites on a daily basis than search engines – what’s more, over 40% of people over age 35 state they actually prefer to use Social Media to conduct online searches. So it’s essential that consultants like you can not only be found – but appear credible, professional, friendly and trustworthy.

Start 2015 with a flying start and with a huge commitment to learning how to use LinkedIn more effectively in your business

Since early 2014 LinkedIn expert & Consultant Lee Werrell has asked his audiences a simple question; how many people present knew what their ROI was for being on LinkedIn?

Whatever the industry or business sector, the response has always been the same – managers, employees, senior executives, small business owners, company directors and all other professionals everywhere have signed up on the popular networking site, but most have very little idea how to use it to attract new customers or how to increase sales.

Bluntly put, they are missing out on profiting from one of the most powerful online business tools ever created.

But Hurry; Spaces Are Limited!

For many, their perception of LinkedIn is that it is little more than just a job site, and whilst recruitment services are a part of LinkedIn’s offering and providing the site with over 40% of its revenue, the potential to use LinkedIn to attract new clients, increase sales and build relationships with professional connections is enormous; and underutilised. The techniques to leverage the system are little-known by most consultants. However, some people do know how it’s done and do it regularly to earn money. Discover the secrets of how to use LinkedIn to build your reputation and attract new clients.

IMPORTANT: Please See Training Course Pre-requisites below)

So please join us on 12th December 2014 & 8th January 2015 when we’ll reveal a wealth of little-known features which are guaranteed to help you to leverage LinkedIn. Lee has been selling products and services online for years and has studied LinkedIn as it has grown into the main B2B Social Media behemoth that it is today. We guarantee no ‘theoretical fluff’ – just proven tips and techniques that will make an immediate and measurable difference to you, your visibility and your financial advice business.

Lee will answer the top 3 questions that many professionals consistently ask:

  1. “Is my target market really on LinkedIn?”
  2. “Should I connect with anyone if I receive a request?”
  3. “I’ve been on LinkedIn for years and never spoken to a client; what am I doing wrong?”

Everything you’ll learn really works, and like most people who’ve attended this workshop, you’ll wish you had learnt this years ago!

What’s more, when you leave the workshop, you’ll have a personal, step-by-step plan for what to do next.

Wifi connectivity is provided, which means that you can even make changes to your LinkedIn profile during the workshop and see an immediate difference to your visibility.

What will we cover and how will you benefit? In addition to being an amazing networking opportunity for attendees, here’s what you’ll learn on the days:

  • Why LinkedIn is a critical business resource – and how to make it work hard for your business.
  • How to dominate search results on LinkedIn for your area of expertise.
  • Simple adjustments to your profile page which will make an immediate and measurable transformation to your visibility on LinkedIn.

 

  • How to dramatically improve your position in Google search results simply by using LinkedIn.
  • Little known techniques that encourage people to read your LinkedIn profile.
  • Who should I connect with? How to handle connection requests from people you don’t know.

 

  • Whether to connect with ‘everyone’ and build a large network – or build a small and niche network by connecting with just a few.
  • A Five-Minutes-a-Day LinkedIn Workout that will get you results.
  • Three Huge Reasons why it’s vital that professionals learn how to master LinkedIn without delay.

 

  • Go beyond the hype around ‘Social Media’ and focus on ‘managing your online brand and identity’ using the power of LinkedIn to build your reputation and professional credibility.
  • How and why your personal and company profiles on LinkedIn should be treated as valuable assets of your business – and not just as another social networking profile.
  • How to create loyal advocates for your business on LinkedIn even amongst people who aren’t yet clients)

 

  • The three single most important elements of your LinkedIn profile and why you should update them NOW.
  • The one thing you MUST do before updating your LinkedIn profile.
  • The right and wrong) way to connect with people on LinkedIn.

 

  • How to respond when complete strangers want to connect with you.
  • A simple technique that is guaranteed to start gainful discussions.
  • When you should and should not) give Skills Endorsements.

 

  • Why you should REMOVE some Skills from your LinkedIn profile.
  • What to do next when someone endorses you for your Skills.
  • Four hugely valuable features on your LinkedIn profile which you’re not yet using and probably don’t even know exist).

 

  • Examples of outstanding LinkedIn profile pages and what you can learn from them.
  • Examples of poor LinkedIn profile pages and what you can learn from them.
  • How to get found by potential clients on LinkedIn for your specific area of expertise.

 

  • Discover how to make the most of each section of your LinkedIn profile – a step-by-step guide
  • The right and the wrong) type of testimonials to include on your LinkedIn profile.
  • An amazing and little known trick to find the right people to connect with on LinkedIn.

 

  • How to make your LinkedIn profile client focused.
  • One massive mistake that huge numbers of business professionals are making on LinkedIn and why it’s costing them dear.
  • How to use LinkedIn to monitor key companies, organisations and topics of interest.

 

  • LinkedIn tricks and tips that alert you to the most valuable connections for you.
  • Using LinkedIn’s Pulse to prospect on LinkedIn.
  • Why it’s vital to personalise your LinkedIn URL

 

  • Why LinkedIn is a powerful option for building your newsletter list.
  • How to use LinkedIn direct from within your email account.
  • How to massively add value to your LinkedIn network through browser widgets.

 

  • The single most powerful but widely underused) feature on LinkedIn.
  • LinkedIn is not just for people – discover how to create a compelling Company profile and why it’s a must do activity.
  • How and when to use LinkedIn Showcase pages.

 

  • Never be short of something to add to your status updates – a handy tool to make LinkedIn status updates easy.
  • How to use LinkedIn to build Community around your Brand.
  • How to massively increase engagement with your status updates on LinkedIn by as much as 80%).

 

  • How to use LinkedIn groups to attract new clients/connections.
  • Where to find free auto high value sites to drive traffic to your website from your LinkedIn group.
  • Plus – the single biggest mistake that almost all professionals make on LinkedIn – and how to fix it immediately.

If you think this is a lot, you’re right! And there will be a lot more besides because you, like us, expect value for your investment. Venue The venue is fixed at Holiday Inn Express next to Ageas Bowl, Southampton It is a relaxed, comfortable and professional environment, with plenty of natural daylight. Tea/coffee and refreshments are available throughout the day.

Training Course Pre-requisites

To gain the most from this training it is important to have

  1. LinkedIn Premium Account very important – costs £180 annual payment)
  2. To have a basic computing knowledge basic spreadsheets, notepad/Word etc)
  3. Personal & Business Website/Blog and Twitter account/s will be beneficial but are not immediately essential.
  4. We will provide you with a checklist of essential areas that you need before starting the course.

The Course is Designed For Premium Members. You Will Get Back More Than The Cost In The First Few Months! Basic Members can attend but will not get the full benefit.

 

For everyone who signs up, we will also provide a FREE WEBINAR “On-demand” to work through the areas you need to have completed prior to starting.

 

IMPORTANT • Make sure that you are prepared for the day by completing the steps outlined in the pre training notes. • If you attend the day and have not completed the steps in advance that we suggested you may struggle as WE WILL NOT DELAY to help you at the expense of the other participants.

 

Time and Date

The First Day 12th December 2014): We will welcome you for tea/coffee and networking from 8.30am, with a prompt start at 09.00am. Refreshments will be served throughout the day with lunch at 1pm. The workshop will finish at 4.30pm when you’ll leave with everything you need to know to maximise your profile and use LinkedIn more effectively. The workshop is on Friday 12th December 2014. Add it to your diary now.

 

We have a Second Day Planned On …

 

The Second Day 8th January 2015): This Is The Turbo-Charge Element! We will welcome you for tea/coffee and networking from 8.45am, with a prompt start at 09.15am. Refreshments will be served throughout the day with lunch at 1pm. The workshop will finish at around 4.00/4.30pm when you’ll leave with everything you need to know to complete your company profile, find and use any content, outsource certain functions, build showcase pages, prospect better, driving traffic to your website and blog leveraging LinkedIn more than your competition and getting THE EDGE!

 

The second workshop is on Thursday 8th January 2015. Add it to your diary now.

Important: A quick word about timing We always start our workshops on time. To be fair to everyone and to ensure that there is sufficient time to cover all the material thoroughly in this workshop, when we say we will start promptly at 09.00am we will do just that. From experience, we know that delegates always appreciate and understand this. Thank you.

 

Who should attend this workshop?

  1. Anyone who has an account on LinkedIn, but who is not yet seeing the benefits – in either valuable new connections, greater visibility or new clients.
  2. Anyone who believes that the Internet, Social Media and online networking will increasingly have a greater part to play in their business lives – but who are not sure how.
  3. Anyone who is keen to master LinkedIn as not just a recruiting tool, but a proven and valuable business resource.

Who should NOT attend this workshop?

If you are not open-minded to new ideas, or you don’t believe that the Internet has a key role to play in business, then this workshop is probably not for you.

 

Your Trainer

Lee is involved in several thriving groups on LinkedIn and even runs two niche groups himself, including one with over 750 members.

 

Lee has sold products and services online for over 6 years and has written books on Social Media and Brand creation using Social Media.

 

His experience, research, insight and enthusiasm bring a unique ‘behind the scenes’ view on how business and sales professionals can build their brand and attract new clients through LinkedIn and the wider Internet. Your investment and Guarantee £99 for each day- but for those booking immediately, your ticket is discounted to only £85 plus VAT. This includes tea/coffee, lunch and refreshments throughout the day.

 

Special Offer – Book Both Together and receive further discount to £150.00!!!

And Guarantee Your Place!

 

If you are in business and after six months you haven’t gained one new client after following our process, we will give you your money back! And unlike some workshops, you won’t leave with theoretical fluff – every attendee will leave with a personalised plan of action and with clear direction as to what each person has to do next, and the knowledge how.

 

You need to bring your laptop/tablet with you on the day- we will provide the 3G/4G WIFI, you’ll leave having made a massive improvement to your LinkedIn profile.

 

Purchasing

You have Three options:

Option 1: First One day LinkedIn training, plus ongoing tips, guidance and feedback on your LinkedIn profile and how to build it to an “All-Star” rating: £99 discounted to £85 for immediate bookings.

 

Option 2: Second One Day Holiday Inn Express Southampton) on Thursday 8th January for LinkedIn Training on Company, Showcase pages, Developing Content, Automation and Outsourcing as well as Creating and Uploading Videos as well as building Advocacy and Writing Your Own Recommendations – for YOU!.

 

This second day is for those who have a perfect LinkedIn profile and need no guidance on how to become an “All star” LinkedIn Member, just attend the second day at subject to availability) £99 discounted to £85 for immediate bookings.

Option 3: Book Both Days Together and Save up to £48
Option 4: Both Day’s day LinkedIn training, plus personal mentoring with Lee Werrell for twelve months. Includes two face-to-face meetings and three telephone/Skype calls over the year: £1,500. Please contact us if you would like to take up this option: at lee@letstalksocialmedia.co

All Prices plus VAT.

CLICK ON THESE LINKS

Buy now! 

Buy now! 

Buy now! 

Our additional Guarantee to you! If you’re not completely satisfied with the material presented at this event, we will refund your money in full – no questions asked. Miss this event at your own risk! This training is worth many, many times the ticket price. Registered interest is high and both days are likely to sell out early, so don’t miss out. Book your seat now! Want to run this training for your staff at your company site? Contact us to discuss.

How Best to Build Your LinkedIn Profile: See Our Resume Example and Format

LinkedIn has often been referred to as your “online CV.” This assertion is quite accurate as there are similarities between a LinkedIn profile and a CV. However the tool that is LinkedIn is so much more powerful, that many people do not realise just how important a tool it can be.

 LinkedIn Profile Explanation

At the top of any LinkedIn profile is a box section containing some of what I’d call the basic detail about each user. As this box is the first thing that a LinkedIn user would see when landing on your LinkedIn profile, this box is incredibly powerful AND extremely important in conveying so much more than “Director” or “Administrator”.

Here are some tips for anybody to make the most of each area and the 142 characters in the headline:

1. The Profile Photo is important and should be a professional-looking headshot with either a plain or business backdrop. Unlike CVs, it is important to include a professional photo on LinkedIn, as this is a professional network. Pictures of you on a beach with a rum punch, frolicking by the pool or your family pet show you in a frivolous light.

2. Your First and last name; although there is also the option of including a former or maiden name as well.

3. Headline section is where many people waste their opportunity. This is where each individual LinkedIn user’s tagline can be placed and you have various options. LinkedIn will automatically populate the headline with the most recent position that you listed in the “Experience” section of a profile, but this is a fully customisable area.

4. Location and Industry. Keywords or phrases can also be used here or, if seeking a specific location for work, that location for their profile. Some people use a tag line or a solutions statement, other use their various positions. The key here is that they are high priority search items and will help you show up in search results.

5. Current and Previous Experience and Education are automatically populated based on what a user inputs into the “Experience” and “Education” sections of their profile.

6. Number of connections. This provides an indication of your LinkedIn status up to 500. Over 500 it simply lists 500+.

7. Contact Information section, this is where you can list things like e-mail addresses, phone numbers, mailing addresses, Twitter accounts, and websites or blogs. This can then provide good SEO backlinks to a company website. Employees should be encouraged to maximise this free facility to assist the company get better SEO results.

8. Public Profile URL is the link which members can send to other people by email or attach to a CV or resume, allowing the recipient to view what is called a “public profile”. LinkedIn provides this member’s URL normally with a string of random numbers but this can be customised to contain something easily recognisable, like a name, personal brand or shortened version of a name.

9. This is a button that used by a prospecting tool called “Salesloft” which many businesses use.

Lets Talk Social Media provide training on LinkedIn Profile construction and how to use LinkedIn for Business use. Contact us at info@letstalksocialmedia.co