Facebook is making significant strides in local search, particularly in blending social media data with local search results.
This may be enough to start turning the tide toward making local businesses and indeed regional or national businesses into using Facebook as their major local search player as more and more users discover and enjoy the search experience through our brand promotion services.
All of the recent (2017) improvements to Facebook’s search function give users more reason to stay on Facebook, spend more time on the platform and consume more content. Facebook is finally making a realistic foray into local search and has the potential to significantly grow usage, which in turn can help small businesses that already love the engagement it provides to existing customers.
Thus, it makes sense for a local business to review its business page “About” section and the way its information shows up in search results to make sure it captures the increasing search traffic Facebook hopes to deliver. Here are a few tips to get started:
- Review your Facebook business profile and make sure it is complete. This is similar to all of the 14 local search engine facilities available and includes contact information, details about your business and interactive functions you can adopt.
- Verify that location information is accurate. This returns a physical map location that shows up at the top of your business profile when your page is displayed. A map pin should be automatically generated when you provide an address, however we have seen some businesses that do not display the location or map even when an address was provided.
- Add business categories that further describe your business. Although you are only asked for one business category when you create your Facebook page, you can return and edit the “About” section to add two more business categories that may help improve visibility, depending on the search terms used.
Activate buttons that Facebook offers, such as call-to-click and appointment schedulers that help convert traffic to your page.
- Don’t leave blanks in any section: These might trigger Facebook to crowdsource answers. Your answers will always be the most reliable answers, even if you answer, “No,” or you indicate the question is not applicable to your business.
“Will we see Facebook AdWords or Facebook SEO any time soon? I wouldn’t bet against it”
Do You Want A Free analysis Of Your Business in your Postal code/Zip Code? We will provide a breakdown of your fanpage against the top one in your area and against the top regional fanpage in the same category. Just email firstname.lastname@example.org.