These are just what they suggest – you are shouting out your product, offer or brand.
These work well with Twitter and Instagram, and to varying degrees on other platforms.
Some users will often write a little blurb in their Instagram bios that they’re open to doing shoutouts. But if that user has 100K+ followers and you’ve only got 50, don’t even bother contacting them – but we have a way of doing it for you – just ask.
Like, comment or follow users before asking for a shoutout.
Manners still matter on SM. It’s only polite to engage with the users who you want to ask for a “shoutout”, and it shows that you’re interested in their content. Try giving their photos or videos a few likes, comment on them and even follow them to let them know you’re serious.
Remember, SM, including Instagram, is all about engagement. A little social media interaction can go a long way, and it’s the simplest way to network with others online.
Avoid spamming users with ‘s4s’ comments on their posts.
Some users get a little too eager about finding people to ask for a shoutout, so they end up spamming tons of photos with comments that say “s4s?” or something similar, without even looking at the account’s full Instagram profile or engaging with them first. That’s not the way to do it.
Don’t spam users for shoutouts. If you have the time, you should always find targeted users with similar content and followers, and then start out by engaging a little with them first. Alternatively, we can engage the top pages for you.
Contact users via email or Instagram Direct.
You’ve now done the research by looking for Instagram users who post content similar to what you post and have around the same amount of followers as you. You’ve resisted the temptation to ask for a “s4s” by leaving a random comment on a post, and instead took the time to engage and interact—leaving genuine non-spammy comments.
Now you can directly contact the user to ask them if they’d be interested in a shoutout. First, look for an email button (if their profile is a business account) or an email address typed in their bio. If none is listed, try reaching them instead through an Instagram Direct private message.
Reminder: Focus on Making Real Connections with Other Users
Who you know can be very powerful. We’ve seen huge accounts on Instagram with hundreds of thousands of followers promote each other with shoutouts several times a week, continuously.
And remember that even though big numbers look great, real engagement from active followers is what really matters. Be mindful of providing excellent content to your Instagram community, and you’ll have no problem with keeping them interested in following you.
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