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LinkedIn has often been referred to as your “online CV.” This assertion is quite accurate as there are similarities between a LinkedIn profile and a CV. However the tool that is LinkedIn is so much more powerful, that many people do not realise just how important a tool it can be.
At the top of any LinkedIn profile is a box section containing some of what I’d call the basic detail about each user. As this box is the first thing that a LinkedIn user would see when landing on your LinkedIn profile, this box is incredibly powerful AND extremely important in conveying so much more than “Director” or “Administrator”.
Here are some tips for anybody to make the most of each area and the 142 characters in the headline:
1. The Profile Photo is important and should be a professional-looking headshot with either a plain or business backdrop. Unlike CVs, it is important to include a professional photo on LinkedIn, as this is a professional network. Pictures of you on a beach with a rum punch, frolicking by the pool or your family pet show you in a frivolous light.
2. Your First and last name; although there is also the option of including a former or maiden name as well.
3. Headline section is where many people waste their opportunity. This is where each individual LinkedIn user’s tagline can be placed and you have various options. LinkedIn will automatically populate the headline with the most recent position that you listed in the “Experience” section of a profile, but this is a fully customisable area.
4. Location and Industry. Keywords or phrases can also be used here or, if seeking a specific location for work, that location for their profile. Some people use a tag line or a solutions statement, other use their various positions. The key here is that they are high priority search items and will help you show up in search results.
5. Current and Previous Experience and Education are automatically populated based on what a user inputs into the “Experience” and “Education” sections of their profile.
6. Number of connections. This provides an indication of your LinkedIn status up to 500. Over 500 it simply lists 500+.
7. Contact Information section, this is where you can list things like e-mail addresses, phone numbers, mailing addresses, Twitter accounts, and websites or blogs. This can then provide good SEO backlinks to a company website. Employees should be encouraged to maximise this free facility to assist the company get better SEO results.
8. Public Profile URL is the link which members can send to other people by email or attach to a CV or resume, allowing the recipient to view what is called a “public profile”. LinkedIn provides this member’s URL normally with a string of random numbers but this can be customised to contain something easily recognisable, like a name, personal brand or shortened version of a name.
9. This is a button that used by a prospecting tool called “Salesloft” which many businesses use.
Lets Talk Social Media provide training on LinkedIn Profile construction and how to use LinkedIn for Business use. Contact us at firstname.lastname@example.org