Traffic is in direct correlation to exposure and most websites fail to get local exposure because they have insufficient authority.
The figures for 2017 have been released and Google can confirm
If you are anywhere other than page 1 on Google Local, then you will rarely get any clicks, and even less conversions.
The actual statistics are;
Position 1 – 20.5%
Position 2 – 13.32%
Position 3 – 13.14%
Position 4 – 8.98%
Position 5 – 9.21%
Position 6 – 6.73%
Position 7 – 7.61%
Position 8 – 6.92%
Position 9 – 5.52%
Position 10 – 7.95%
The Top Three Reasons Why You Need Our Help Are;
You don’t show up on Google maps.
You Have To Claim your Google My Business page and make sure you’re listed in the right local directories. Check that all your contact information is consistent on all channels – search engine bots or crawlers will be more likely to rank your business in searches.
Your competitors rank and you don’t
Again, this one comes down to research. If they’re besting you in search engines, you’ll need to do a deep dive into what exactly they’re doing differently.
You’ll want to look at how they rank organically compared to you when it comes to keywords, as well as focus on activity like social shares, backlinks and overall user experience.
Often companies need SEO help here.Our company can help do a deep dive.
You are not consistently getting press and links to your site
Good press and links leading to your site are obvious ways to increase your exposure, and if you’re not getting them you’re missing a great opportunity.
In fact, building more links is, according to Google, “critical to building traction, attention, and traffic from the (search) engines.”
We can help businesses develop and execute content that receives positive press and linkbacks.
We have a client called “Compliance Consultant” (http://www.complianceconsultant.org) and their work involves UK Regulated Financial Services, essentially FCA compliance consultancy & new business authorisations. They were around position 12-17 (i.e., page 2) on most searches and getting no enquiries directly.
We started their campaign in November 2017 and established the fundamentals, did the research on their competitors and even the companies ranking higher than them without having claimed their Google Page (we can do that too). We examined the right authority sites to be linked to and set about adding the right, consistent and accurate information to the various directories, websites, and other places that create results.
We have been adding the right stuff in the right places ever since, consistently and regularly, to strengthen the position.
We didn’t rush this, because if Google sees a rush of activity in this area, it bans you. Google likes to see organic growth and advancement.
If you search for a service in Google along with a location, Google puts the local search results directly under the “paid for” Adwords, and before the organic searches. The box ends with a blue “More Places” for you to open a new page with a map and the various locations. So if you input, coffee shops, Oxford, you will get the top three coffee shops on the Google Service showing up.
In December we took over the top spot and have consistently been in the top 3 – AND, ON AVERAGE, THESE GET NEARLY 50% OF ALL CLICK-THROUGHS.
February 18th 2018, we took a routine screenshot of our client, for this post. The results are below.
Try it yourself – put “compliance consultants london” into your search bar on Google and see!
We Can Do The Same For Your Company!
Email us at email@example.com
Or telephone (non-geo nationwide number)
0207 097 1434
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