If you have a business, or you are thinking of building one, then you NEED a web presence. Our modern world revolves around Websites, and in those sites, appropriate Link Building is at the very core of success. But how do you get there? What is Link Building? Why is it so imperative? And most importantly, how can you use it effectively to build a better site, a better business and a better presence? Revealing the history and the truth of Link Building while debunking common myths, author Dieter Busch delves deep into this practice and brings you out the other side, better informed, better armed and ready to take on the not so complex world of Site Link Building. This practice, as common as it is, is often misused or pointless when the links direct meaningless or empty posts, ones that do not advance your needs nor increase your sales. Busch shows you how to utilize this technique correctly – and how it can lead to Website Success.