Managing Brand Equity | Lets Talk Social Media

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New! (Managing Brand Equity) has been published on Lets Talk Social Media

Managing Brand Equity | Lets Talk Social Media

Buy Now! $35.00 In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how…
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