Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (3rd Edition)

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Excellent New Post This film was shot mainly around the Tromvik area of Northern Norway at approximately 70 degrees North.

Tromvik is located right in the heart of the aurora belt and because of this even quiet displays of the Aurora Borealis will always be visible overhead on clear nights.

I was very lucky in the time that I visited in that a CME (coronal mass ejection) from the sun hit on the first night I arrived. The earths magnetic field reverberated for the entire week that I was there and I was lucky to witness strong displays every night.

The Aurora Borealis is the most beautiful natural phenomenon I have ever had the pleasure of witnessing. I love astronomy, and for me there is nothing more tranquil that watching our own galaxy rise but the Northern lights was quite a different experience, one that was in some ways even more humbling.

I was fascinated with how the aurora changed so quickly, from rolling like a never ending curtain of soft light stretching, weaving and contorting itself across the Arctic sky, to sharp fingers of green and red piercing the black to its own percussive rhythm.

A friend of mine spoke to a native Norwegian shortly before I embarked on this trip and he told him that Norway “is good for the soul” And after visiting I could not agree more.

All footage is available in resolutions up to 4k. If you would like to licence any of my clips or talk about a project you have in mind please contact me at:

Music composed by Shudan, please support this amazing artist by clicking here:

Motion control Dynamic Perception Stage One:

You can connect/follow me on all the usual social media sites:

To see more work please visit

All footage Copyright © 2012 Nicholas Buer
All Rights Reserved

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Facebook Has Developed Into The Search Engine For Local Business Marketing

Facebook is making significant strides in local search, particularly in blending social media data with local search results.

This may be enough to start turning the tide toward making local businesses and indeed regional or national businesses into using Facebook as their major local search player as more and more users discover and enjoy the search experience through our brand promotion services.

All of the recent (2017) improvements to Facebook’s search function give users more reason to stay on Facebook, spend more time on the platform and consume more content. Facebook is finally making a realistic foray into local search and has the potential to significantly grow usage, which in turn can help small businesses that already love the engagement it provides to existing customers.

local marketing ideas viralThus, it makes sense for a local business to review its business page “About” section and the way its information shows up in search results to make sure it captures the increasing search traffic Facebook hopes to deliver. Here are a few tips to get started:

  • Review your Facebook business profile and make sure it is complete. This is similar to all of the 14 local search engine facilities available and includes contact information, details about your business and interactive functions you can adopt.
  • Verify that location information is accurate. This returns a physical map location that shows up at the top of your business profile when your page is displayed. A map pin should be automatically generated when you provide an address, however we have seen some businesses that do not display the location or map even when an address was provided.
  • Add business categories that further describe your business. Although you are only asked for one business category when you create your Facebook page, you can return and edit the “About” section to add two more business categories that may help improve visibility, depending on the search terms used.
    Activate buttons that Facebook offers, such as call-to-click and appointment schedulers that help convert traffic to your page.
  • Don’t leave blanks in any section: These might trigger Facebook to crowdsource answers. Your answers will always be the most reliable answers, even if you answer, “No,” or you indicate the question is not applicable to your business.

get local business noticed on social media viral video contentKeep an eye out for even more developments, as Facebook’s unique data set will continue to allow it to provide more targeted and customized results.

“Will we see Facebook AdWords or Facebook SEO any time soon? I wouldn’t bet against it”

Do You Want A Free analysis Of Your Business in your Postal code/Zip Code? We will provide a breakdown of your fanpage against the top one in your area and against the top regional fanpage in the same category. Just email


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