Drug Enforcement Administration (Law Enforcement Agencies)

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$35.00

Drug Enforcement Administration details the numerous fronts in the unit’s ever-expanding fight against drug traffickers and describes the tactics used to bring them to justice.

Key topics covered include:

-The DEA’s history and predecessor agencies

-Marijuana smuggling and use

-Mexican drug cartels

-South American drug cartels

-Narco-terrorism

-The global heroin trade

-The methamphetamine epidemic

-Money laundering.

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

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$25.52

How to Avoid Legal Pitfalls on Social Media

Social media is where your customers are–so it’s where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:

Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising

“Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers.” — MARK SCHAEFER, bestselling author of Return on Influence

“Required reading not only in the classroom, but also in the boardroom–and in any business where people care about getting social media marketing right.” — PETER METHOT, managing director of executive education at Rutgers Business School

“A layperson’s blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success.” — AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

Creating a Long Term Marketing Action Plan

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The Ansoff Matrix

The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. Table of …

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Competitive Identity: The New Brand Management for Nations, Cities and Regions

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$46.82

Ever since Simon Anholt coined the phrase ‘Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Content Marketing for Lawyers: How Attorneys Can Use Social Media Strategies to Attract More Clients and Become Legal Thought Leaders

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$14.95

To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content

Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development?

Imagine growing your book of business—wihout leaving your office! With the ease of today’s technology, social media platforms, and content marketing, it’s not that hard. It’s simply a mindshift and the right kind of “know-how”

Here’s the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. 

YOU’LL LEARN HOW TO:

Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney

Easily create attention-grabbing content  your target clients need

Stand out among the plethora of other firms In the marketplace

Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients

Implement time-saving strategies that won’t take away from your billable hours

Engage your social media savvy clients to increase your client retention rates

Avoid marketing missteps and top mistakes lawyers make when using social media

Trust Me, I’m Lying: Confessions of a Media Manipulator

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$8.98

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. 

I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. 

In today’s culture… 
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 
2) Bloggers are slaves to money, technology, and deadlines. 
3) Manipulators wield these levers to shape everything you read, see and watch-online and off. 

Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided. 

I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.Used Book in Good Condition

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

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$87.10

The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures used in scholarly studies of consumer behavior. This volume picks up where Volume 7 ended and has reviews of 392 new scales that were reported in top marketing journal articles published in 2012 and 2013. Each review has information about a scale’s source, its psychometric quality, and the questions/statements that compose the measure. The bulk of the scales in Volume 8 have to do with topics typical to the series such as brands, advertising, stores, purchasing, emotions, and relationships. Other topics included this volume were less covered in the previous books and have to do with newer topics such as environmental issues, word-of-mouth activity, game-playing, fair trade, and co-production. The book is a valuable resource to researchers in a variety of fields who want tested and reliable measures for use in their studies of consumers or similar types of participants such as viewers, students, donors, or citizens. Many of the measures could also be used in organizational settings when studying employees or administrators. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build and refine measures from scratch, researchers can use the book’s contents to learn from the experts who have already crafted quality scales. By using better measures, accuracy is increased and should improve the decisions based upon the results.

Designing Mobile Payment Experiences: Principles and Best Practices for Mobile Commerce

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$27.99

Now that consumer purchases with mobile phones are on the rise, how do you design a payment app that’s safe, easy to use, and compelling? With this practical book, interaction and product designer Skip Allums provides UX best practices and recommendations to help you create familiar, friendly, and trustworthy experiences.

Consumers want mobile transactions to be as fast and reliable as cash or bank cards. This book shows designers, developers, and product managers—from startups to financial institutions—how to design mobile payments that not only safeguard identity and financial data, but also provide value-added features that exceed customer expectations.

  • Learn about the major mobile payment frameworks: NFC, cloud, and closed loop
  • Examine the pros and cons of Google Wallet, Isis, Square, PayPal, and other payment apps
  • Provide walkthroughs, demos, and easy registration to quickly gain a new user’s trust
  • Design efficient point-of-sale interactions, using NFC, QR, barcodes, or geolocation
  • Add peripheral services such as points, coupons and offers, and money management

The Power of Social Media in Education

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What’s the Big Secret?: Talking about Sex with Girls and Boys

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$7.00

American Bookseller Pick of the Lists, 1997 Are boys and girls different on the inside? How do you tell girls and boys apart? Do girls and boys have the same feelings? Is sex a dirty word? Where do babies come from? What does being pregnant mean? How do you get a belly button? Tell me about when I was a baby…Little, Brown Books for Young Readers

Hello, My Name Is Ruby

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$6.99

Join Ruby, a plucky little bird, as she ventures through life, making new friends, learning new skills and asking questions which may have some very surprising results.

Fearless Ruby’s search for adventure, friendship and her place in the world comes to life through acclaimed author/illustrator Philip C. Stead’s whimsical illustrations and succinct, charming text.

This title has Common Core connections.

Used Book in Good Condition

Go Tweet Yourself: 365 Reasons Why Twitter, Facebook, MySpace, and Other Social Networking Sites Suck

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$13.50

Flip Twitter the bird.
Tell Facebook to f#@% off.
Lose it on LinkedIn.

Somewhere between the advent of Facebook and launching Twitter to the masses, the Internet betrayed us. It allowed pages to be viewed by job interviewers, newsfeeds to be flooded by Aunt Julie, and for constant tweets about what color socks that random girl from the study group is going to wear today.

This book is the hilarious reply all that says: enough is enough. We don’t want to see the pictures from your business trip to Omaha. We don’t want a page-by-page account of what’s going on in Twilight. We definitely don’t want a virtual drink!

When you can’t fix the problem, fix the blame. And since there’s no way in 2.0-hell that you can put an end to the bastardization of the Book, you may as well have a good laugh while pointing the finger at those who ruined their online experience.

Password Organizer: An internet password logbook 5×8 with 102 pages password book, password keeper Store username, password, website, social media, etc.

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$5.95

Available in a special and exclusive colors and patterns! Store all your websites, usernames and passwordsMoreover,you can write other information that you want .All of your information is going to keep in the exclusive book. Now you are not miss your usernames and passwords.You can quickly log into web site ,social media sites, pay your bills, review your credit card statements, and shop at your favorite online stores.It make your life easy! Features:Respectively & content pages–Blank page for note –102 pages!–Spacious 5” x 8” pages