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Graphic Design: A Concise History, Second Edition (World of Art)

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$13.64

From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right.

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when “designer products” and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political―witness Oliviero Toscani’s notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others. Over 800 illustrations, 30 in colorUsed Book in Good Condition

WHAT I GOT FOR CHRISTMAS 2014!!! | Lets Talk Social Media

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A Functional Analysis of Political Television Advertisements

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$39.99

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952–2012, Benoit investigates the three functions—acclaims, attacks, and defenses—and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.

The Art of Social Media: Power Tips for Power Users

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$10.47

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

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Analyzing the Social Web

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$38.16

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples’ relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public.

  • Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media.
  • Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network.
  • Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data.
  • Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior.
  • Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book.

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The History of Social Networks and Their Classification

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Grasping Social Media: The social media journey of a baby boomer

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$15.99

Until recently, “socializing” was a clear and concise concept—the direct interaction with others, in person. Today, there is an increasing number of ways to communicate with friends, family, and even strangers and businesses. What at first seemed quite preposterous to some, who may still treat it with skepticism, social media has become a worldwide phenomenon that is clearly not going away.

Grasping Social Media is Matt English’s personal journey to understanding and accepting social media as a driver of social change with enormous potential and opportunity. In it, he shares a process of shifting focus from concern over the loss of traditional personal contact and conversation to the positive outcomes of greater connection, community, and collaboration that the Internet provides.

This guide addresses how to prepare for the transition and how to enjoy the experience; it also describes what challenges to expect and even how social media is a key to improving business models. At its heart, English’s social media story is about how we can all benefit, personally and professionally, from this enormous social network that continues to rapidly evolve right before our eyes.

The Art of War (Pocket Edition) (Shambhala Pocket Classics) | Lets Talk Social Media

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The Art of War (Pocket Edition) (Shambhala Pocket Classics) | Lets Talk Social Media

Buy Now! $5.00 Compiled more than two thousand years ago by a mysterious warrior-philosopher, The Art of War is still perhaps the most prestigious and influential book of strategy in the world today, as eagerly studied in Asia by modern politicians and executives as it as been by military leaders …

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News and Culture of Lying

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$17.95

Reporters claim to seek and tell the truth in their news stories, but Paul Weaver maintains that news organizations regularly foster a haze of untruth that obscures the meaning of events and distorts our perception of reality. This distortion, which Weaver terms “a culture of lying”, is the result of hidden structural relations, such as the media’s need to serve the interests of advertising sponsors, and the “addict/codependent” relationship of reporters to their sources. Enlivening his account of how stories are assigned, reported, edited and published, Weaver shows how standard procedures that aim at revealing truth produce the opposite.Used Book in Good Condition