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The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results.
The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year.
Getting your clients to rank in local results has become less about building links. Claiming a listing and letting it sit there will get you nowhere. You have to look at the finer details of local search and optimize the right elements to push down the competition.
Just like any other digital marketing professional out there, I’ve become a witness to the never-ending changes that occur in the SEO landscape. In this post, I’ll be sharing my insights and a few strategies we’ve been implementing to help our partners get their clients ranking on local search results.
Here are local SEO fixes to ramp up your client’s rankings in 20 days:
Finding Your Twitter RSS Feed
Years ago, Twitter used to have RSS feed icons on all profiles that users could easily click to access their own personal feeds (or feeds for other users). Today, that feature is gone. Bummer, right?
An RSS feed for your Twitter profile can be very handy if you want to send your tweets to a blog or another social network. You can also gather the Twitter RSS feed from people you follow and feed them into an RSS reader, which can be handy if you want to create your own custom Twitter list but don’t like Twitter’s native list feature.
So how do you find the Twitter RSS feed if Twitter retired that feature long ago? Well, since lots of people still go looking for Twitter RSS options, there are a few alternative solutions.
In this particular article, we’ll look at one of the fastest and simplest ways to create a feed. Browse through the following slides to see how it’s done.
TwitRSS.me is by far one of the fastest and simplest ways to generate an RSS feed from Twitter. You don’t need to do anything technical at all and can create your feeds within seconds.
has two options: RSS feeds for a particular user’s tweets and RSS feeds for a term that you’d typically plug into the Twitter search field. The search term option is super useful if you want to follow trending terms or hashtags.
For the Twitter user RSS feed option, simply types the Twitter handle of the user you want into the corresponding field. You can optionally include all the replies they send to other users by checking off the “With replies?” box.
For the Twitter search RSS feed option, just type the search term into the corresponding field.
Click the big blue “Fetch RSS” button to have your feed created for you. It may take several seconds, so be patient while the page loads.
If you’re using a browser like Google Chrome, you’ll see a bunch of code on the next page. However, if you’re using a browser like Mozilla Firefox, you’ll see a feed of posts with the option to add them to your Live Bookmarks.
What you really want, ideally, is the URL of the feed. If your feed is for a user, it should look something like:
If your feed is a search term, it should look something like:
Add the link to your browser bookmarks or save it somewhere (like in Evernote using the Web Clipper extension) so you never lose it and can access it whenever you want. Then you can go ahead and do whatever you want with your feed URL by using it with the RSS-friendly service of your choice.
Recommended: Top 7 Free Online RSS Readers
Bonus: You may want to check out Queryfeed in addition to , which is a similar tool. Like , Queryfeed is a tool that allows you to create RSS feeds from Twitter search terms, with several different customizable options you can take advantage of to build your feed just the way you want.
Queryfeed even allows you to create RSS feeds for search terms on Google+, Facebook and Instagram, so if you use those social networks to keep track of trending topics too, this tool might seriously be worth checking out.