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In this day and age, business owners have to utilize social media and online advertising to promote their business. Those who refuse to update their marketing style to fit this century will likely be left in the dust. Businesses are now primarily promoted online, and it is crucial to use social media as a platform for advertising. This book will help you develop and boost your social media presence. You will find descriptions of the most popular social media sites, and will help you decide which sites will be most beneficial for your targeted demographic. This guide has helpful tips and tricks to make the most of social media and will increase your reach quickly if done right. Increased following on social media leads to more traffic in your store and more sales overall. This plan can work for any type of business, and modifications for specific businesses are discussed as well.