Nothing Beats Regular and Consistent Online Posting
If you are looking for shortcuts to marketing with Social Media, then you need to look again.
The Benefits Of Active Social Media Profiles For Your Business
There are lots of benefits that SM can generate for your brand or business.
With social and search merging today, having an active social presence online is now essential as it’s believed social signals can help to improve your rankings. Searchmetrics’ study found that the higher the number of social signals you gain from the below networks the better the position of your website in SERPs:
- Google +1
- Facebook Shares
- Facebook Comments
- Facebook Likes
- Facebook Total
Therefore, creating and maintaining a strong profile could be hugely beneficial for your site’s visibility.
SM offers your business a perfect way to be seen by your target audience’s eyes and build awareness around your brand/company by posting things other than your own company. Remember that regular posts about the latest industry as well as company news will help your business be seen as an authority within the industry.
That’s not all… SM can increase more than awareness. A perfect example is Saatchi Art which showcases the latest work on their very visual Tumbler Account.
So people who like art and scrolling through pretty images might be also potential customers who are willing to purchase.
New and regular high-quality content (curated or original) will help you keep your business/brand in mind and in front of the eyes of your existing as well as potential customers. Your SM accounts are perfect for increasing the amount of times existing and potential clients are exposed to your company which in turn will have a positive impact, driving traffic to your website.
According to Social Media Examiner study, 75% of marketers stated increased traffic as second best benefit they managed to gain from Social Media marketing.
However, don’t be a spammer and post only links to your website; make sure that 80% of the Tweets, Facebook updates, LinkedIn posts, etc are relevant to your industry and target customers and only 20% is about self-promotion.
Increase in conversions
With more people coming to your website from SM there is a higher chance that also your conversion rates will be higher. Plus you can use your SM accounts to spread exclusive offers and discounts. Come up with an attractive offer and pair it with a strong call-to-action and you’re half way through to higher conversion rates. However, ensure that your customers feel that there’s value in clicking on your offers/ads/posts, and avoid making them feel that they’re being sold to.
If you’re sceptical about the effect of SM on sales, a latest study suggests that 77% B2C and 43% B2B companies have acquired clients from Facebook.(Source: HubSpot)
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