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The Purpose Of Your Website and Blog
Originally, a website was a means of communication, and pre-Web 2.0 (around 2004/5) it was predominantly one way with the Website simply providing information to the visitor (customers). Today, the depth and quality of communication on the Web has improved dramatically and the Internet has become the paramount and most effective information, communication and “crowdsourced” opinion mediums available.
Whereas colours and graphics are of particular importance, along with identifiable branding, the presentation of quality information means that the value of a website is now if it provides useful, relevant and pertinent sources of information and help. In fact, today, visitors expect quality information and they want it presented well. If they don’t find it on your site, chances are there’s another one on the Search Engine Results Pages (SERPS) that will offer them the information they want.
Engagement and interaction, usually facilitated by visual stimulation (slideshow or video) is essential, if only subscription and communication. Communication through a website is expected to be two-way so messages have to be responded to. Visitors are increasingly willing to contact a business through its website by way of enquiries, bookings etc.
We can show you how to create a social media marketing strategy, identify valued content, and much more.