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Research before compiling a website and a content strategy is critical to your success.
We can help you and your business conduct adequate research and due diligence for your strategy before you start.
Identify value of industry authority sites and competition and leverage their weaknesses using a “follow” campaign including pingbacks to “assume” a level of authority.
Determine Your Business Objectives
Conduct “Brain Storming Session” to establish strategy and content structure. Good Content helps achieve business objectives, not content objectives.
Identify Your Audience – create “personas” or “avatars” of target market re Training Courses for both business & consumers.
Identify and create avatar for Consultancy work-stream. Provide separate areas and functionality of website for each work-stream.