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Brills New Post
Amazing New Post TOMS charged us with telling their origin story. And tell we did!
We used TOMS’ word-of-mouth marketing strategy as inspiration for a story told by many voices. The script was read by TOMS employees that had been there from the beginning including, of course, Blake Mycoskie.
TOMS didn’t start with an idea for a shoe. In fact, it was the absence of the shoe that started it all…
Agency: Giant Ant
Directed by Giant Ant
Producer: Brant Cheetham
Script: Jay Grandin, Leah Nelson
Creative Direction: Jay Grandin, Leah Nelson
Art Direction & Design: Lucas Brooking, Jay Grandin
2D Animation Team: Jorge Canedo Estrada, Henrique Barone, Matt James, Shawn Hight, Nicholas Ferreira, Jay Grandin
3D Animation Team: Jorge Canedo Estrada, Nicholas Ferreira
Music & Sound FX: Ryland Haggis
Have You Seen …? New Post RAPP approached YLLW to design and animate a video to be used as part of Virgin Media’s social media campaign on Twitter during the 2014 Commonwealth Games in Glasgow.
The hashtag #VMGameOn was used throughout the games and people were encouraged to get involved and take part from the comfort of their armchairs whilst watching the games.
As well as the animation, I created other assets that were used on several social media platforms and across print at the games.
Client • VirginMedia
Agency • RAPP
Art Direction • Chris Lovell & Imogen Dall
Illustration & Animation • Chris Lloyd
Great New Post LUPPA – Marketing Social é uma agência experimental de publicidade, que opera na região de Blumenau, com campanhas sociais para as empresas do terceiro setor. LUPPA é uma agência completamente voluntária e sem fins lucrativos, criada e gerida por alunos da faculdade UNISOCIESC.
// Lettering “Criativa” was inspired by the Animated Franchise project (animography.net/products/franchise), I made my own animated characters from the font CF Font Shading.
// Music: Snicky B – Dance with this melody