TOMS // The TOMS Story

Amazing New Post TOMS charged us with telling their origin story. And tell we did!

We used TOMS’ word-of-mouth marketing strategy as inspiration for a story told by many voices. The script was read by TOMS employees that had been there from the beginning including, of course, Blake Mycoskie.

TOMS didn’t start with an idea for a shoe. In fact, it was the absence of the shoe that started it all…

Client: TOMS
Agency: Giant Ant
Directed by Giant Ant
Producer: Brant Cheetham
Script: Jay Grandin, Leah Nelson
Creative Direction: Jay Grandin, Leah Nelson
Art Direction & Design: Lucas Brooking, Jay Grandin
2D Animation Team: Jorge Canedo Estrada, Henrique Barone, Matt James, Shawn Hight, Nicholas Ferreira, Jay Grandin
3D Animation Team: Jorge Canedo Estrada, Nicholas Ferreira
Music & Sound FX: Ryland Haggis

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Broadcast Design for Mnet Singer Game

Awesome New Post Project / Broadcast design for ‘Singer Game’
Onair Schedule / Every Wednesday 23:00
Korean Broadcast / Mnet, KM
Online Live Streaming /
Component / Opener, Bumper, Transition, Closer, Frame, LED
Design x Motion / Graphic Surgeon @ Mnet Brand Design Team
Concept / Hommage to Marvel
Sound / Idiotape

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‘Singer Game’ is a vocal competition program that has the best vocalists of Korean major labels engaged in one-to-one competition. Korean management agencies and their artists get into competition in this program.

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