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Brills New Post Info: Social Media Bumper for “Sky News Arabia” Rebrand
Creative Director : Habib Feghali
Design, Animation, Composite : Haytham Salaheldin
You Can Do What? New Post The Royal Society is the national academy for science in the UK, made up of many of the world’s most distinguished scientists. As part of their mission to promote the benefits of science they launched a campaign to inform the general public about the use of genetic modification in crop seeds.
The Royal Society approached Mummu to produce a short engaging animation summarising genetic modification (GM), appealing to a scientifically-aware general public. It was important that the animation was visually appealing, enticing, and encouraged the general public to visit The Royal Society’s website.
Determined to illustrate the subject accurately, a team at Mummu began by researching and designing key scientific material. The combination of illustration and graphics balanced science and nature in the animation. Mummu illustrators used texture to soften the designs, adding extra warmth to them. The animation uses a base of colours which match with The Royal Society’s brand colours, creating a uniformity to the animation on the website. Each design was brought to life with subtle movements, whilst its clarity was preserved.
The illustration style and work Mummu created was used beyond the original scope of the animation project and was included in the report itself and on social media platforms.
Produced & Created by: Mummu
Creative Directors: Sam Atkin & Karl Hammond
Art & Animation Direction: Daryl Higgins
Animators: Daryl Higgins, Tim Gray, Brad Purnell
Sound Design: Marian Mentrup
Voice-over: Justine Harris
Voice-over Agent: James Bonallack
Client: The Royal Society
Great New Post When Microsoft launched the Xbox One they commissioned Man vs Machine to design their global motion brand identity. The Xbox logo animation is one of their most iconic brand elements and our task was to translate their new logo into a full 3D brand language, with this item being the long form brand expression.
A key aim was communicate how the brand has made the transition from core gamers to people who love music, television, films and apps. It’s evolving towards broad entertainment. Xbox has become a premium experience.
As a result we wanted to play on the idea that Xbox is constantly reinventing itself. The brand development film focused on a rhythmic self-generating X; a dynamic spherical form which simulated the evolving nature of the brand. We designed the resolve to feel clean and effortless, seamlessly folding together multiple layers into the logo.
Concept, Design & Direction:
Creative Director for Xbox:
Great New Post Titles, teasers and openers for the design conference We Love Graphic Design in Copenhagen Denmark. Made as a co-creation with the amazing and wonderful Hvass & Hannibal. We did all the motion stuff.
Please throw us a comment on what you think!
For et par uger siden blev Designkonferencen We Love Graphic Design afholdt for 3. gang og Stupid Studio var med, da Hvass og Hannibal (DK), Hansje van Halem, (NL) James White (CDN), Kate Moross (UK) og Brosmind (BCN) var på scenen og bl.a. fortælle om hvorfor det er vigtigt med personlige projekter og at fremtiden er multidiciplinær.
Den visuelle identitet for We Love Graphic Design blev i år designet af Hvass & Hanníbal. Stupid Studio har med udgangspunkt i dén, lavet de animerede bagtæpper som kørte under hele konferencen.
Produceret af: www.stupid-studio.com
Musik: Zach Van Hoozer (http://www.zulupearls.com)