Xbox Motion Brand Identity



Awesome New Post Working as part of the in-house team at ManvsMachine, I worked on Xbox’s – Motion Brand Identity. My role included animation, building custom riggs and developing python assets for the piece.

Credits:
Client: Microsoft
Concept, Design & Direction:
ManvsMachine
Creative Director for Xbox:
Ramiro Torres

Likes: 323

Viewed: 3975


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channel A _Brand Identity 2015 (reel)

Amazing New Post CHANNEL A & CHANNEL A PLUS
Brand Identity 2015
Moving Identity
Reel

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Channel A : Brand strategy team
Creative Agency : HA&D

Likes: 362

Viewed: 5111


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Xbox ~ Motion Brand Identity

Great New Post When Microsoft launched the Xbox One they commissioned Man vs Machine to design their global motion brand identity. The Xbox logo animation is one of their most iconic brand elements and our task was to translate their new logo into a full 3D brand language, with this item being the long form brand expression.

A key aim was communicate how the brand has made the transition from core gamers to people who love music, television, films and apps. It’s evolving towards broad entertainment. Xbox has become a premium experience.

As a result we wanted to play on the idea that Xbox is constantly reinventing itself. The brand development film focused on a rhythmic self-generating X; a dynamic spherical form which simulated the evolving nature of the brand. We designed the resolve to feel clean and effortless, seamlessly folding together multiple layers into the logo.

CREDITS —

Client:
Microsoft

Concept, Design & Direction:
ManvsMachine

Creative Director for Xbox:
Ramiro Torres

Likes: 2366

Viewed: 77548

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