What is Genetic Modification?

You Can Do What? New Post The Royal Society is the national academy for science in the UK, made up of many of the world’s most distinguished scientists. As part of their mission to promote the benefits of science they launched a campaign to inform the general public about the use of genetic modification in crop seeds.

The Royal Society approached Mummu to produce a short engaging animation summarising genetic modification (GM), appealing to a scientifically-aware general public. It was important that the animation was visually appealing, enticing, and encouraged the general public to visit The Royal Society’s website.

Determined to illustrate the subject accurately, a team at Mummu began by researching and designing key scientific material. The combination of illustration and graphics balanced science and nature in the animation. Mummu illustrators used texture to soften the designs, adding extra warmth to them. The animation uses a base of colours which match with The Royal Society’s brand colours, creating a uniformity to the animation on the website. Each design was brought to life with subtle movements, whilst its clarity was preserved.

The illustration style and work Mummu created was used beyond the original scope of the animation project and was included in the report itself and on social media platforms.

Produced & Created by: Mummu
Creative Directors: Sam Atkin & Karl Hammond
Art & Animation Direction: Daryl Higgins
Animators: Daryl Higgins, Tim Gray, Brad Purnell
Sound Design: Marian Mentrup
Voice-over: Justine Harris
Voice-over Agent: James Bonallack
Client: The Royal Society

Likes: 201

Viewed: 2880

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Starbucks holiday social media spots

Brills New Post We teamed up with our pals at Blacklist and 72 and Sunny to create this set of social media spots for Starbucks’ holiday campaign.

Directed by Golden Wolf

www.goldenwolf.tv

Produced by Blacklist

www.blacklist.tv

CREDITS:

Creative director: Ingi Erlingsson
Art director: Ewen Stenhouse
Producer: Ant Baena
Design: Nick Stoney, Mattias Breitholtz, Yino Huan, Nicolas Castro
Animation & Compositing: Tim Whiting, Yino Huan, Henry Purrington, Thomas Purrington, David Calvet, Mattias Breitholtz, Marlène Beaube, Ferdinando Spagnolo, Steffen Bang Lindholm, George Johnson

Likes: 716

Viewed: 8106

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The British Council – Social Media & You – Infographics

You Can Do What? New Post The British Council approached us to create an infographics piece to be used as part of the launch of their brand new social media strategy pack, which would be introduced to their 9,000+ team members worldwide.

Having a script skillfully crafted by the British Council as the starting point, we conceptualized, directed, designed and animated this playful and friendly motion design piece packed with a bunch of situations, messages and characters interacting with typography to reflect the essential characteristics of social media and their new strategy pack.

Project info
Client: The British Council (http://www.britishcouncil.org)
Production Company: Binalogue (http://binalogue.com)

Our role:
Concept, creative & art direction, character design & animation, design & motion graphics.

Credits
Original Storyboard and Script: David Blundell
Music & Sound Design: Claudio “el maestro” Bonaldi
Script Editing: Geoff Goff
Voiceover: Ann Bateson

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British Council – Social Media & You

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©2012 Binalogue

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Likes: 1008

Viewed: 50226

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