Tag Archives: Interstitial

Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly?

LTSM Ed: We run a service for businesses who want to increase their local presence at http://improveyourcondition.com/reputation Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates. But Jeremy Stoppelman of Yelp believes that there might be something more at play. Jeremy Stoppelman on August […]

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