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Great New Post If u love this video, please vote: http://www.fubizawards.com/awards/animation/#!/nominees/where-things-come-from/
I just finished my Bachelor project – a short animated trailer for a fictional education tv-series.
The internet has established itself as a repository of knowledge. The lion’s share of the world’s knowledge, experience and information resides on server farms and can be accessed by anyone at any time.
The work focuses on the shift of knowledge onto the internet and a question that arises from that shift: What will we still want to know when all information is permanently available?
The product is a two-minute trailer for an animated series on this theme of the transfer of knowledge. I am responsible for the script, the general form, the coordination of everyone involved and the project realisation.
Through an emotional grandfather/grandson relationship, the trailer illustrates how the transfer of knowledge has changed in the last three generations. At the same time, it deals with the difference between analogue and digital knowledge.
Graphic and realization
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Local Marketing For Dummies
There is insurmountable empirical evidence that local marketing via social media works and can benefit many small businesses
1. Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
Google’s research into local search behavior reveals that local searchers are poised to take action. According to their findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” This means ranking in local search has a direct impact on in-store traffic.
2. More Than 60% Of Consumers Have Used Local Information In Ads
In the same study referenced above, Google found that consumers have a clear preference when it comes to having ads customised to their surroundings. They found that:
- 67% of smartphone users want ads customised via city and Postal code
- 61% want ads customised to their immediate surroundings.
- 61% use the address or phone number in the ad.
- 68% use the “Get Directions” or “Call” buttons.
3. 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Local businesses should be aware of the importance of positive online reviews, as highlighted in this stat from BrightLocal’s 2016 Local Consumer Review Survey (source: www.brightlocal.com). Increasingly, consumers are turning to Google to get recommendations and referrals for local businesses.
4. Business Address/Location Is The Primary Piece Of Information Sought By Local Searchers
We’ve already talked about the importance of using local information in your ads; however, it’s just as important to make sure you’re including key contact and location info on your website and social media profiles.
According to research by comScore, Neustar Localeze and agency 15 Miles, address and location are the primary pieces of information sought by local searchers.
5. 18% Of Local Mobile Searches Lead To A Sale Within One Day
We already talked about how local searchers are more likely to visit a store, but Google found that these customers are likely to actually make a purchase, as well. They also found that one in three smartphone searches occurred immediately before a consumer visited a store and that 15% of in-store activity involved product or price comparison searches.
In other words, capturing the local search market means first dibs for consumers who are in the final stages of the buying cycle, wallets out, ready to buy. Try enticing these consumers to spend money in your store through the use of mobile coupon campaigns.
6. 50% Of Mobile Users Prefer A Mobile Browser To A Mobile App
There has been a lot of talk about mobile optimization, mobile apps and responsive design since Google’s move to include mobile-friendliness as a significant ranking factor for its mobile search results. However, brand-new research from BrightLocal reveals that half of mobile users prefer using a mobile internet browser to mobile maps (40%) and mobile apps (only 10%).
If you haven’t already optimized your site for mobile, you may have seen a significant drop in your search rankings and traffic since April 21, 2015 (the launch date of Google’s Mobilegeddon algorithm update).
7. According to the BrightLocal study, 38% of consumers are impressed when a local business has a mobile-optimized site.
See Our Product on Getting You Registered On All 14 Major
Local Search Directories. CLICK HERE
The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results.
The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year.
Getting your clients to rank in local results has become less about building links. Claiming a listing and letting it sit there will get you nowhere. You have to look at the finer details of local search and optimize the right elements to push down the competition.
Just like any other digital marketing professional out there, I’ve become a witness to the never-ending changes that occur in the SEO landscape. In this post, I’ll be sharing my insights and a few strategies we’ve been implementing to help our partners get their clients ranking on local search results.
Here are local SEO fixes to ramp up your client’s rankings in 20 days:
Brills New Post Social Media keeps growing and you’re either part of that gravy train or missing the ride. Let Eight Communications help develop and implement a transmedia strategy to promote your products, your passion, your values and your brand across all platforms. We’ll help you be present, be talked about, be loved, be used, be shared and be sold. Curious about how we work? Get in touch and you’ll find out.