What is Genetic Modification?

You Can Do What? New Post The Royal Society is the national academy for science in the UK, made up of many of the world’s most distinguished scientists. As part of their mission to promote the benefits of science they launched a campaign to inform the general public about the use of genetic modification in crop seeds.

The Royal Society approached Mummu to produce a short engaging animation summarising genetic modification (GM), appealing to a scientifically-aware general public. It was important that the animation was visually appealing, enticing, and encouraged the general public to visit The Royal Society’s website.

Determined to illustrate the subject accurately, a team at Mummu began by researching and designing key scientific material. The combination of illustration and graphics balanced science and nature in the animation. Mummu illustrators used texture to soften the designs, adding extra warmth to them. The animation uses a base of colours which match with The Royal Society’s brand colours, creating a uniformity to the animation on the website. Each design was brought to life with subtle movements, whilst its clarity was preserved.

The illustration style and work Mummu created was used beyond the original scope of the animation project and was included in the report itself and on social media platforms.

Produced & Created by: Mummu
Creative Directors: Sam Atkin & Karl Hammond
Art & Animation Direction: Daryl Higgins
Animators: Daryl Higgins, Tim Gray, Brad Purnell
Sound Design: Marian Mentrup
Voice-over: Justine Harris
Voice-over Agent: James Bonallack
Client: The Royal Society

Likes: 201

Viewed: 2880

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Graphic Means (Official Trailer)

Brills New Post Go to www.graphicmeans.com to learn more! Starting in April, 2017, Graphic Means will tour theaters, festivals and events through the summer, and will then be released for streaming and DVD in Fall.

Likes: 2460

Viewed: 280894

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The Social Network “Going Live” Typography

You Can Do What? New Post Kinetic Typography version of The Social Network, “Going Live” scene. Audio taken of a clip from The Social Network website. A Film By David Fincher, Screenplay by Aaron Sorkin.

Music
Album: The Social Network Soundtrack
Artist: Trent Reznor & Atticus Ross
Song: Painted Sun In Abstract.

Software Used: Adobe Photoshop, After Effects CS5

www.jorgexsandoval.com
https://twitter.com/#!/jayjandro

Likes: 516

Viewed: 45831

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The Social Network Kinetic Typography – HD

Fantastic New Post A kinetic typography piece of the “Full Attention” clip from the 2010 film The Social Network by David Fincher.

EDIT: 4/14/12 – Re animated/Rendered in HD.

Likes: 864

Viewed: 76790

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Graphic Design: The Forgotten Web Standard – Slides in 3 Minutes

Awesome New Post As part of my (Mike Kus) talk at FOWD London 2009 I played this short film. It’s sped up footage of me designing my slides for my talk. I showed it because I thought it would interesting to see the design process I went through whilst making them. It also features a lot of footage of slides being designed that never made it to the final slide deck.
You can view the final slides here:
http://moourl.com/rh1ch

You can view my talk here:
http://moourl.com/e9it1

The music I used is a track called Með suð í eyrum by Sigur Ros from their album Með suð í eyrum við spilum endalaust. It’s an amazing record and I suggest you all go out and buy it 🙂
http://www.sigurros.com
or buy it here: http://moourl.com/ydh2w

You can view more of my design work at:
http://www.thethingswemake.co.uk

Twitter: http://www.twitter.com/mikekus

Likes: 2032

Viewed: 141771

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