Tag Archives: viral marketing

7 Reasons Why Local Online Marketing Is Best

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Local Marketing For Dummies

There is insurmountable empirical evidence that local marketing via social media works and can benefit many small businesses

1. Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
Google’s research into local search behavior reveals that local searchers are poised to take action. According to their findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” This means ranking in local search has a direct impact on in-store traffic.

2. More Than 60% Of Consumers Have Used Local Information In Ads
In the same study referenced above, Google found that consumers have a clear preference when it comes to having ads customised to their surroundings. They found that:

  1. 67% of smartphone users want ads customised via city and Postal code
  2. 61% want ads customised to their immediate surroundings.
  3. 61% use the address or phone number in the ad.
  4. 68% use the “Get Directions” or “Call” buttons.

3. 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Local businesses should be aware of the importance of positive online reviews, as highlighted in this stat from BrightLocal’s 2016 Local Consumer Review Survey (source: www.brightlocal.com). Increasingly, consumers are turning to Google to get recommendations and referrals for local businesses.

4. Business Address/Location Is The Primary Piece Of Information Sought By Local Searchers
We’ve already talked about the importance of using local information in your ads; however, it’s just as important to make sure you’re including key contact and location info on your website and social media profiles.

According to research by comScore, Neustar Localeze and agency 15 Miles, address and location are the primary pieces of information sought by local searchers.

5. 18% Of Local Mobile Searches Lead To A Sale Within One Day
We already talked about how local searchers are more likely to visit a store, but Google found that these customers are likely to actually make a purchase, as well. They also found that one in three smartphone searches occurred immediately before a consumer visited a store and that 15% of in-store activity involved product or price comparison searches.

In other words, capturing the local search market means first dibs for consumers who are in the final stages of the buying cycle, wallets out, ready to buy. Try enticing these consumers to spend money in your store through the use of mobile coupon campaigns.

6. 50% Of Mobile Users Prefer A Mobile Browser To A Mobile App
There has been a lot of talk about mobile optimization, mobile apps and responsive design since Google’s move to include mobile-friendliness as a significant ranking factor for its mobile search results. However, brand-new research from BrightLocal reveals that half of mobile users prefer using a mobile internet browser to mobile maps (40%) and mobile apps (only 10%).

If you haven’t already optimized your site for mobile, you may have seen a significant drop in your search rankings and traffic since April 21, 2015 (the launch date of Google’s Mobilegeddon algorithm update).

7. According to the BrightLocal study, 38% of consumers are impressed when a local business has a mobile-optimized site.

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How To Become An Email-Marketing Rock Star 08/06/2015

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LTSM Ed : SOme tips on what you need to be successful in EMail Marketing – As well as life!

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So you want to be an email-marketing rock star. Does having email groupies when you travel around the world and speak at events get your motor running? 

If you are a brand-side email marketer, building your personal brand as a thought leader can be one of the best ways to enhance your career and your industry stature. Don't schedule that world tour just yet, though.

You have to be good — make that great —  at what you do. You must be able to back up your industry reputation with solid results. You also need a few other qualities.

What a Rock Star Needs

  • Desire. You need it if you're going to achieve your goals.
  • Commitment. If you aren't prepared to add more hours and potentially some travel to your already long work week, fuhgeddaboutit.
  • Point of view. Stand for something and be known for it.
  • Focus. Concentrate on your expertise: responsive design, B2B automation, testing, retail, deliverability, etc.  
  • Support. It's hard to become a thought leader if your boss doesn't support your efforts by allowing you to speak at events, talk to the media, and do case studies.
  • Channels to Build Your Rock Stardom

Following are several channels or activities you can use to build your personal brand. Unless you're superhuman, you probably can't tackle every single one. Instead, focus on a few that you enjoy, are good at, and can expect your boss to support:

  • Speaking: Presenting at industry and vendor events is one of the best ways to build your brand and tell your story. Get started by being part of a panel or co-presenting with an experienced speaker from your agency or email vendor.
  • Writing: Writing articles and blog posts is the way to go if being on stage doesn't float your boat yet. Write for one of your vendors' blogs, contribute to an industry publication, or even start your own blog. 
  • Case studies: Vendors and publications are always looking for case studies, so get buy-in from your boss and PR team to tell your company's story. An approved case study can become the basis of your story platform.
  • Media interviews: Let your agency or vendors know that you are available to speak with the media. If you aren't an experienced interviewee, get tips from your PR team, and practice. Outline your key points and messages, and stick to them.
  • Association involvement: Join a marketing association, and get involved with a committee. Not only will you work with other industry movers and shakers, but you might also get to own or contribute significantly to high-visibility initiatives.
  • Vendor advisory boards : Many of your vendors have advisory boards or user/product committees and groups. Ask to join one or two and then be active. This exposure can bring speaking or writing invitations.
  • Industry/vendor communities: The email-marketing industry has several active communities where you can rub shoulders online with the best and brightest. Learn from influencers, and share your experiences, POV and expertise.
  • Awards: Winning an award can raise your visibility and boost your confidence. Your chances might be better than you think. You might compete with 10 or 20 others, not thousands. One place to start: your email vendor's awards program.
  • Networking: Reputation, trust and relationships build your personal brand. These friendships can open doors, whether for speaking opportunities or association committees. So, attend or offer to help organize local meet-ups or networking events.
  • Social media: If you create value, engage with others and focus on select areas and networks — a Pinterest board, LinkedIn group or Twitter — you can build a solid following.  

What is your path to email-marketing rock stardom? 

Until next time, take it up a notch.

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