Have you ever thought about the similarities between fish in the stream and consumers in the marketplace? How to entice them? How to catch them—more of them? These similarities are uncanny! Studying those similarities through the experiential examples shared in this book helps us dig into how and why those experiences define the brand, warrant 5-star reviews and create extreme customer loyalty plus positive impact to bottom line profits. The stories,the strategies behind them and net effect will show you why your own organization can profit by creating a brand experience. It’s a quick read but we’ll get the point in a hurry and you’ll have fun!