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This book was borne out of the question: How does a business owner garner the power of social media marketing and use it to their advantage?
True, there are plenty of articles and blogs on the topic, yet there wasn’t a clear, concise blueprint in book form that shared everything there was to know.
Researched, written and perfected over several months, this book outlines a clear cut process that you need to know to be successful with your social media marketing.
For starters, you will learn about how the mindset of customers has changed and what you need to know about dealing with today’s customers. Some of the things that are discussed in the book include:
- How to prepare for your social future
- Your online reputation
- How to implement social policy
- Establishing your long and short-term goals
- How to accurately gauge your campaign’s effectiveness