Content Marketing for Small Business
Now a number of you may be thinking, “Come on! I’ve created a website. I’ve signed up for social networks. I need to create content, too?”
If it sounds like extra work, that’s because it is. But the benefits of content marketing far outweigh the length of time, money and effort that goes into it. Let’s consider seven benefits you’ll enjoy when you make content the center of your Online marketing strategy.
1. Content Provides Consistent Value to Your Audience- And Google
Making time to create an informative website and complete your social profiles is commendable and vital to your internet marketing strategy. But once your audience has seen this information, what motivation do they have to return? Where is the ongoing value?
When you produce and disburse content consistently, you not only provide ongoing value to your audience, but you also show online search engine like Google that your content is fresh, relevant and valuable to the discussion. In other words, you give yourself a boost in the search rankings.
2. Content Marketing Produces a Shareable Commodity
Word of mouth still packs a powerful punch. Did you know that 82 percent of people still seek advice from family and friends before purchasing? Or that 67 percent say they’re at least a little most likely to buy a product friends or family recommended via social media sites or email?
The takeaway here is simple. If you bring something helpful to the table instead of just pushing a product, your audience will appreciate and share that information. And that means repeat and referral business for you!
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3. Content Fuels Your Online Marketing Channels
A little content goes a long way. A post, for instance, could be shared across social networking sites, featured in your weekly email newsletter, or repurposed as an eye-catching infographic. Plus, gated content – which requires the reader to fill out a lead capture or optin form- could be used to collect data and generate new leads.
4. Content Marketing Establishes You as a Go-To Resource
Telling clients you’re available if they have any questions is a nice gesture. But wouldn’t it be better if you could illustrate your expertise consistently and earn your reputation as a go-to industry expert? Content marketing gives you that opportunity!
Want to share some knowledgeable industry statistics? Create an infographic. Would like to guide prospects through a potential process or solution? Create a how-to guide.
Each piece of interesting content you create and share via internet marketing not only builds your online reputation, but it also solidifies you as a top-of-mind resource when questions arise- when it’s time to make a purchase.
5. Content Marketing Nurtures Relationships
Perhaps the greatest feature of content marketing is that it gives you the opportunity to target specific segments of your audience, irrespective of where they are in the buying cycle, and subtly help them on their voyage towards conversion.
In the process, relationships get sturdier and bonds of loyalty form. The next thing you know, you’ve got a host of brand advocates on your hands, which only helps to broaden your following further and raise brand awareness.
6. Content Marketing Drives Repeat Business
The more valuable you are to past consumers, the more likely they are to do business with you again. Let’s say you’re a housing agent who sold a house to a client five years ago. Over the years, you have sent a few emails with market information and industry trends, but most of your emails have taken a help as opposed to sell approach.
Due to this, your client remembers your name. And on top of that, has a positive association with you. When it’s time to try to find a new home, you’re the expert to call.
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7. Content Marketing Aids With Long Sales Cycles
At Let’s Talk Social Media, we help many professionals who operate in industries with long sales cycles – estate agents, Investment and financial advisers, local businesses, and many others.
In industries like these, your customers are not likely to need your services each month, every six months, or, sometimes, not for years. Within this situation, you need to communicate with past clients (and potential ones), but not in an annoying way.
And there is little that is more annoying than hearing the same “buy, buy, buy” message when you aren’t even in the marketplace and aren’t likely to be for a long time. Eventually, customers will tune out these messages. Or worse, unsubscribe altogether.
As you can see, a sturdy content marketing solution carries some benefits, and we’ve only scratched at the surface!
That said, we understand that not everyone has time to devote to developing content for online marketing. If you fall into that camp, don’t let it get you down. You don’t have to have a disadvantage. Instead, let us automate the process!
We will create custom content for your website for your daily, weekly and monthly posts to engage your audience and increase your brand awareness.
This will be unique content with 2-3 Hashtags for each post, using your keywords and business info. Content will be custom to your business, product, service, or personality.
We will add value to your social networks marketing by ensuring the following:
- Understand your business objectives and goals
- Identify the target market
- Strategize and plan
Posts could be used on the social media network of your choice (FB, Twitter, LinkedIn, Google+ for instance) with a mix of styles to suit all platforms, or tailored to one specific platform.
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