Why Social Media Marketing Is Not A 9-5 Job

IYC Ed: Social Media Management and Marketing can be done as and where, but the key is consistency in activity and content.

By Laura Donovan July 29, 2015

As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing.

Many are now on the hunt for Social Media Marketing professionals.

The problem is that many are still mired in the old marketing paradigm.  They want to hire an employee to sit in a cubicle from 9-5 and do Social Media marketing. They are trying to fit a round peg into a square hole.

Social Media Marketing is not a 9-5 job and is not strictly marketing.   It involves monitoring social sites sometimes at odd hours.  It means being ready to find answers to questions when people are asking them.  It means being on the sites when the audience is there.  (90% of our clients’ Facebook pages are most active at 8:00 a.m. and 8:00 p.m.)

While large corporations may have the luxury of staffing their Social Media Marketing departments 24/7, smaller companies do not. Having a dedicated professional available outside normal business hours one that may not sit in the local office during the day may be the answer. Recommended for You Webcast: Using Targeted Account Selling to Crush Your Outbound Sales Quota

Today’s dedicated Social Media Marketing professional is tuned into international, national, business and industry news.  Her day often starts well before 9:00 a.m.  She has the alerts set on her mobile phone to let her know when something important is happening and can tweet or update the timeline quickly.  A Social Media professional may be at the supermarket or the gym when notifications, questions or complaints come in. Her value is in monitoring the social sites through the day and responding quickly not sitting in an office and the value of an employee like this should not be underestimated.

Today, more than ever, customers are not purchasing products during regular business hours.  They are shopping online while they watch Netflix in the evening.  They may have a question or a comment.  If they can’t get an answer from one company, the chances they will continue their search at another company.  And when they are unhappy, they do not want to wait until 9:00 the next day for someone to at least acknowledge their pain.

Consider a recent British Airways exchange, a large company with no Social staff around the clock #fail.  (Read about it here Angry Customer Used Promoted Tweets to Chastise British Airways )

Hiring Managers need to figure out that a Social Media Marketer should be working hours that fit the needs of the Social Accounts, not the traditional business hours.  Understanding this and accepting it will benefit the business’ Social reputation and their bottom line.

Original Post: http://www.business2community.com/social-media/social-media-marketing-not-9-5-job-01288665 

You may also enjoy;

  • 7 rules of social media marketing – Socialmedia.biz – It seems like every small business understands the power of social media marketing – 99 percent of marketers feel social media is a crucial part of their communication campaigns according to a recent report by Regalix.
  • Social Media Marketing & Management & Facebook Advertising | SEP – Social Media Marketing (SMM) plays a crucial role in any digital marketing strategy and is highly effective for driving significant traffic to your website and managing the online reputation of your brand. In addition to creating exposure, awareness and building authority, social signals such as Likes and Shares are increasingly becoming a more important factor to improving your organic search positioning. SEPs social media marketing experts will work with you to identify the most relevant social media platforms (Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest) for your business and develop an effective strategy that will support your digital marketing goals and objectives.
  • Social Media Marketing Management Tools List – Updated! – Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a s.
  • Search Engine Journal – Marketing News, Interviews and How-to … – With video becoming a popular medium to share infos, take advantage of it and connect with your Facebook audience through visuals, sound, and emotions. Google has announced there’s a problem with reporting on indexed pages in Search Console. The Information Commissioner’s Office has ordered Google to deindex more pages to remain in compliance with the ‘right to be forgotten’ law.

 

admin